Ulta Beauty, the largest makeup and skincare retailer in the U.S., announced Tuesday that it will invest more than $25 million in improving the company’s diversity and inclusivity by incorporating more diverse advertisements and beauty brands in its campaigns.
To usher in the more inclusive environment and initiatives, Ulta leadership has also added actress and entrepreneur Tracee Ellis Ross as its new Diversity and Inclusion Advisor.
“As the country’s beauty retail leader, we believe we have the power to shape how the world sees beauty and as such, we have a responsibility to inspire positive change and drive greater diversity, inclusivity and equity,” said Mary Dillon, the CEO of Ulta Beauty. “We are deeply committed to leading purposefully with and for underrepresented voices across retail and beauty on our [diversity and inclusion] journey.”
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