People talk about Brooklyn style, or Parisian style, or London style—even Berlin style and Ibiza style. But the style of Milan remains, your account apart, relatively under the radar. Why do you think that is?
Personally, we do not agree on that! Milan has always been the fashion capital worldwide and the homeland of the most iconic fashion houses. This external perception is what inspired us.
There is a lot of classicism in Milan style, that we know, but is there an area in which you think it can be quite progressive and agenda setting?
What we see is, actually, a great diversity. Milano is no longer the place to just be elegant and classy. It has become the place where fashion wants to be