Digital Runway Shows Putting a Premium on Model Performers

No seat assignment, no problem. In the digital fashion era, watching runway collections is as easy as channel surfing (sofa and sweats, optional).

On Tuesday, Stuart Vevers is taking the concept literally, premiering a TV-themed “Coach Forever” fall collection with an all-star cast that includes Jennifer Lopez, Michael B. Jordan, Megan Thee Stallion, Kaia Gerber, Hari Nef, TikTokker Wisdom Kaye, musician Jon Batiste and more in short videos that will channel surf genres and references to Coach’s pop culture history.

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“To make images and film come alive you need personality and character, it’s not just about recording the look, it’s about bringing the attitude,” said Vevers.

The pandemic shift to digital fashion shows has put a premium on models who are personalities and performers (hello, Ella Emhoff at Proenza Schouler), harking back to Halston’s 1970s heyday, when he used Andy Warhol star Pat Ast

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