- Despite lower overall sales, Ulta Beauty’s ecommerce sales were up 90% in the third quarter of 2020.
- Prama Bhatt, chief digital officer, said it was working toward a more robust online presence before COVID-19.
- The company plans to debut an immersive in-app experience for Ulta’s launch in 100 Targets across later this year.
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Ulta Beauty’s ecommerce sales were up 90% year-over-year in the third quarter of 2020, following strong growth in the second quarter of 200%. This is despite overall company sales being down 8.9% due to ongoing in-store COVID-19 restrictions.
Ulta Beauty’s Chief Digital Officer Prama Bhatt told Insider roughly 15% of the company’s more than 32 million “Ultamate Rewards” members have used its mobile app, which launched in November 2012. “That’s five million members, with 88% returning,” she added, noting that they’ve experienced three to four times