New brands featured will include Mented cosmetics, Blackgirl Sunscreen and more.
Ulta Beauty plans to amplify the presence of Black-owned brands in its stores this year.
The mass beauty retailer announced on Tuesday that two times as many Black-owned beauty brands will be available on shelves as a part of its 2021 diversity and inclusion commitments.
New brands being added to the company’s prestigious roster include Blackgirl Sunscreen, Keys Soulcare and Mented Cosmetics.
Briogeo, a Black-owned hair care brand, will also be featured in the store’s Salon back bar as well.
In addition to the brand doubling the amount of Black-owned brands represented in its stores, Ulta Beauty also announced actress Tracee Ellis Ross, CEO and founder of