The Hottest Brands to Watch

Sustainability was the word of the day at this year’s Copenhagen Fashion Week for the spring 2022 season. The Danish capital’s newly implemented rule states that all brands participating in shows must be at least 60 percent sustainable to be included. And everything Danes do—from the beauty products they put on their impossibly fresh faces to the overcoats they wear in case of a quick rainstorm to the Teslas they drive—stems from a sustainable or eco-conscious mindset.

Not only are Copenhagen residents ahead of the curve sustainability-wise, they also have one of the most gender-fluid and diverse fashion weeks. During a whirlwind three days, most of the collections I saw were entirely unisex. Some brands showed love for women’s bodies by having pregnant women walk in their shows, which I appreciated. Curiously enough, instead of the candy-colored street style seen on editors and influencers, the runway looks tended to be

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Holly Willoughby’s gingham midi dress is from one of her favourite fashion brands

Take inspiration from Holly’s wardrobe with this patchwork number (The Independent)

Take inspiration from Holly’s wardrobe with this patchwork number (The Independent)

There’s no denying that Holly Willoughby’s This Morning outfits have become as much of a talking point as any of the stories featured on the show itself – and this week’s looks are no exception.

Yesterday, Holly chose an elegant white midi dress from British fashion brand LK Bennett and it gave us some serious warm-weather outfit inspo.

For today’s show, the presenter has opted for another summer-ready dress, but this time it’s from one of her go-to labels – Rixo.

A brand she has frequently worn in the past – including this blue shirt dress (£305, Rixo.co.uk) – Rixo first launched in 2015 and has since built a reputation among the fashion pack for being the perfect destination for dresses, thanks to its ability to seamlessly combine vintage-inspired silhouettes with statement patterns.

Holly’s choice for today

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What is avant-basic? Brands like Lisa Says Gah popularize funky patterns

Have you started to notice the same funky patterns all over Instagram and TikTok? Bright colors and bold fabrics have been featured all over the place so often, they’re hardly unique anymore.

Back in December, writer Emma Hope Allwood sagely named this style “avant-basic.”

“It’s algorithm fashion…. quirkiness in the age of mechanical reproduction… vintage without the effort… if summer from 500 days of summer was an insta gal with a mullet,” she said.

“Avant,” of course, comes from the term “avant-garde,” which denotes unusual or experimental ideas, like the funky patterns rampant within this trend cycle. Basic means seemingly the opposite — it’s something unoriginal or mainstream. Pairing these words together in one term describes an unorthodox style that’s been adopted by so many people, it’s no longer radical.

“Avant-garde patterns are paired with not-so-avant-garde styling. The clothes are different, but so many people wear them,

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7 Danish Brands Every Fashion Editor I Know Wears

Refinery29

Here’s What It Takes For Fashion Brands To Be Sustainable. Can The Industry Be Saved?

This story was originally published on September 25, 2020. By now, the fashion industry’s harmful effects on the environment are well-known. With natural resources being used faster than they can be renewed, and more clothing produced by brands (and thrown out by consumers) than ever before, the environmental impact of the industry, as it currently operates, is catastrophic. “In the U.S., 11 million tons of textiles go into landfills every year,” says Kristy Caylor, CEO and co-founder of For Days, a zero-waste, organic line of basics. “When these clothes decompose, they release methane which is more harmful than CO2.” With this in mind, many fashion brands have been reconsidering their practices over the last few years. In 2015, Mara Hoffman, the founder of the eponymous fashion brand, made a turn for the sustainable. “The

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