As a designer-and-style-icon package solution, Victoria Beckham and her brand embody a decidedly contemporary aspect of consumer fashion: styling. Her design propositions don’t simply make their case on a runway—or, as is currently the case, in a film—but when she is actually photographed by the paparazzi wearing them herself, showcasing how she would personally style her collection. It’s a way of proposing product entirely in tune with a social media age focused on the dress sense of the individual, where you now see people copying the way Bella Hadid wears her cross-body bag, the way Kim Kardashian lets her parka slide off the shoulder, or the styling trademarks of influential image-makers like Australian Vogue’s Christine Centenera, who always lets her leggings flare out over her heels.
It’s creating a culture of fashion imbued with styling-focused details allowing the wearer to be their own stylist. To Beckham, playing with the