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Kids Latest Fashion Trend Decoded! Fabric Style To Theme, Update Your Child’s Wardrobe!

Jaime E. Love

Fashion is something that rules the world in some or the other way and the industry huge across the world. Fashion designers try to come up with something unique every month and with every collection they try to breathe in a fresh air of sorts to change the way people look at daily wear, casual wear, swimwear, bridal wear and even nightwear. Not just women, fashion is huge for men as well. Not just regukar people, fashion has also entered and explored maternity wear to give a twist and pick me up to all those expecting moms who thought only oversized clothing is what they have to wear. One area that has witnessed a huge boom is that of kidswear which ranges from matching outfits with the parents. Their clothes are as pricey as ours and the designs out there for children knows no bounds that sometimes we wish we

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The 20 Most-Purchased Fashion Items of August

Jaime E. Love

If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style and celeb outfit IDs, if it’s worth adding to your wardrobe, we’ve probably written about it and included a handy hyperlink (or as we like to say, “shopped it out”). Whether you’re interested in upgrading your work from home outfits, replacing worn-out bras, or simply finding the best jeans for your figure, Who What Wear has you covered.

Now, a new month means it’s time to turn the spotlight back on our favorite shoppers—you!

Below, you will find the most popular fashion pieces under $100 actually purchased by Who What Wear readers (and, let’s be honest, staffers too) over the past month, along with a few notes about why we also love each item. Think of

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Dorothy Dandridge Layering Tulle Over Pants

Jaime E. Love

Refinery29

Zara’s Winter Sale Features The Biggest Fashion Trends Of The Season

Lucky for us, Zara’s massive end of year sale is still going strong into the new year. With prices up to 60 percent off, this is when we stock up on some of our favorite, affordable styles, ranging from wardrobe basics to on-trend pieces. What better way to send off 2020 and say hello to January than to start planning our winter and spring outfits based on the biggest 2021 fashion trends?For this year, we have our sights set on everything from puff-sleeve dresses to quilted coats and leather trenches. We may be done with the holiday season, but the end of winter is still a ways off, so fashionable outerwear and layers are key. We’re also looking to score some of the upcoming seasons’ most popular footwear. Clogs and loafers have been having a moment since this

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Jonny Cota on Being Amazon Fashion’s ‘Guinea Pig’ and His ‘Pandemic-Proof’ Store

Jaime E. Love

Click here to read the full article.

“Making the Cut” winner Jonny Cota knows something about one of the industry’s most burning questions: Is Amazon really interested in fashion?

“It’s tricky…” said the Los Angeles designer outside his retail store opening Aug. 1 at Row DTLA, which will be the exclusive brick-and-mortar store carrying the Jonny Cota Studio “Metamorphosis” collection that launched in April on Amazon after he won the fashion reality competition series and $1 million prize.

“Customers today are responding more to a lifestyle element, the way things are shot, getting rid of the white background, showing a little more realness, and Amazon is not there,” he said, while acknowledging Amazon’s systems (at least pre-pandemic) are exceptional. “Right now, guidelines are very strict, every background needs to be white, there can’t be a single accessory unless the thing is sold in the photo. This caters to an

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