Around the world, the name Isamaya Ffrench is synonymous with a high-fashion experimentive makeup style.
She’s travelled with Rihanna, Madonna, Bella Hadid and Kendall Jenner and has played a hand in editorials for almost every major fashion publication in existence. The renowned makeup artist was behind Byredo’s hugely sought-after launch into cosmetics, is Global Beauty Director of Burberry Beauty, and has now finally ventured out into her own eponymous label.
“I’m creating my own world for a new generation of makeup lovers,” Ffrench explains of her label ISAMAYA. “I want to inspire people and show them that there are other ways to approach beauty. To liberate them from the ideals of the mainstream and to be more authentic by proposing something more artistic and highly visual”.
She will be taking a slightly different approach to her collections where the products will be released in a series