Keeping a consistent narrative is crucial for a brand’s credibility today; Gen Z customers, the demographic coveted by every luxury house, are drawn to designers whose work is creative and value-driven in equal measure. That dynamic isn’t lost on Pierpaolo Piccioli, who has rebooted Valentino for a new audience, amping up the brand’s cultural ethos to resonate with the zeitgeist. Pivoting on the label’s extraordinary couture heritage, Piccioli’s focus is to translate the codes of Italian savoir faire into an aesthetic that, while staying true to its high-style fundamentals, speaks to the attitudes of fashion’s younger consumers.
This ongoing exercise somehow peaked, both visually and conceptually, in Piccioli’s spring collection last October, paraded in the streets of Paris with fashion students filling many of the seats. Models sported individual looks styled to suit their personality, further highlighting the intent to relate to the world of today. Picking up where that