Valentino Pre-Fall 2022 Collection | Vogue

Keeping a consistent narrative is crucial for a brand’s credibility today; Gen Z customers, the demographic coveted by every luxury house, are drawn to designers whose work is creative and value-driven in equal measure. That dynamic isn’t lost on Pierpaolo Piccioli, who has rebooted Valentino for a new audience, amping up the brand’s cultural ethos to resonate with the zeitgeist. Pivoting on the label’s extraordinary couture heritage, Piccioli’s focus is to translate the codes of Italian savoir faire into an aesthetic that, while staying true to its high-style fundamentals, speaks to the attitudes of fashion’s younger consumers.

This ongoing exercise somehow peaked, both visually and conceptually, in Piccioli’s spring collection last October, paraded in the streets of Paris with fashion students filling many of the seats. Models sported individual looks styled to suit their personality, further highlighting the intent to relate to the world of today. Picking up where that

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Vogue Eyewear Taps Hailey Bieber for Latest Collection

Vogue Eyewear has linked up with Hailey Bieber.

Bieber, the muse and model also known for her off-duty style, will codesign an eyewear collection and be featured in a campaign for the EssilorLuxottica owned brand.

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“Hailey Bieber is a natural partner and collaborator for Vogue Eyewear. She is a reflection of our mission to be fashion forward yet accessible. Hailey’s status as one of the most culturally relevant and influential names in fashion and lifestyle, paired with her authentic, multifaceted personality embodies the core values of the brand and our customers. She is relatable with a fresh, refined sense of style that is translated into the collection through earthy tones and bold on-trend designs in classic shapes,” said Francesco Liut, group marketing director at EssilorLuxottica.

While Bieber recently codesigned a range of sneakers with Superga and is brand ambassador with Tiffany & Co., this is her

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Victoria Beckham Fall 2022 Ready-to-Wear Collection

As a designer-and-style-icon package solution, Victoria Beckham and her brand embody a decidedly contemporary aspect of consumer fashion: styling. Her design propositions don’t simply make their case on a runway—or, as is currently the case, in a film—but when she is actually photographed by the paparazzi wearing them herself, showcasing how she would personally style her collection. It’s a way of proposing product entirely in tune with a social media age focused on the dress sense of the individual, where you now see people copying the way Bella Hadid wears her cross-body bag, the way Kim Kardashian lets her parka slide off the shoulder, or the styling trademarks of influential image-makers like Australian Vogue’s Christine Centenera, who always lets her leggings flare out over her heels.

It’s creating a culture of fashion imbued with styling-focused details allowing the wearer to be their own stylist. To Beckham, playing with the

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Hekka Fashion Stands Out with its Street Style Collection at NYFW 2022 | News

NEW YORK, Feb. 22, 2022 /PRNewswire/ — This year’s New York Fashion Week highlighted many new up and coming brands with collections that are readily available and easily approachable including Singaporean fashion brand Hekka.

For its first live show, the Asia-Pacific shopping platform brought to the stage a new fast-fashion, trend-setting partnership with its partner brand, Uplive, which is a live social platform launched by Asia Innovations Group (AIG). Celebrity guests like the Canadian-South African model Maye Musk, Arci Muñoz, Jacquees, Michael Coveto, Daniela Buenrostro, Charlize Chiu, and other creators saw firsthand a light collection that celebrates comfort, elegance, and femininity in all its forms, shapes, and styles.

“I support in diversity in all its forms, and love to see that diversity displayed in fashion. The Hekka collection was a great example of showcasing unique talents, and I was pleased to support this important event,”

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