20 Major Fashion Trends of the Past 20 Years

In the new millennium, fashion took a turn toward the maximalist. The early to mid-1990s had down-to-earth grunge looks and severely chic minimalism, but by later in the decade and into the early aughts the sparkly, candy-colored fashions of pop stars like The Spice Girls and Britney Spears started to filter into contemporary teen style. In these innocent years before social media influencers became style guides, the fashion-obsessed masses took cues from magazines and celebrities. As is so often the case in fashion, a lot of these trends (many of which—let’s be real—weren’t that cute to begin with) are now coming back in style, especially among Gen Z-ers who weren’t even born when the looks first trended.

While we may not want to squirm back into a pair of low-rise jeans anytime soon, it’s still fun to reflect on some of the chaotic but occasionally cute trends that defined

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Japan apparel platform Zozo merges fine fashion with high tech

TOKYO — Despite an ongoing slump in the apparel sector, Zozo — operator of clothing retail website Zozotown — is doing well, with transaction value hitting a new high for the Japanese company.

President Kotaro Sawada, who took over from charismatic founder Yusaku Maezawa, is turning the company into a rock-solid fashion platform. Instead of leaning on charm and hype, he is looking to create a sound corporate culture based on employees who are passionate about clothing.

“I’m not a charismatic manager,” said Sawada, who took over from the brilliant but flawed Maezawa in September 2019. He considers himself more down to earth, “a little different” from execs who infuse personal dogma into their management style.

Until now, Maezawa’s “existence itself was the management strategy.” The founder was known for his unique personality and penchant for creating controversial tweetstorms. His unorthodox behavior, described by some as “mischievous” and unfettered by

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How the ‘wokest shoes’ on the planet became a luxury fashion must-have

Olive brown, £340, Milano cream, £350, both Jil Sander+ x Birkenstock 1774

The resulting four styles are all hyper appealing. The couple’s personal favourite is the Berlin, a clog interpretation of an original Birkenstock design. For my money, however, it’s the white ones that qualify as an immediate classic. Partly it’s the perversity of that expensive-looking white leather, which is the antithesis of the porridge-coloured functionality of the originals. Like virgin snow, they make you want to jump straight into them.

Fashion has been hijacking humble items for the best part of a century, from the Breton sail’s T-shirt to denim. But the Birkenstock additional political undertones bring an extra edge. It’s a shoe that has always been associated with nature, which is huge in fashion right now, with beaches and forests being co-opted as backgrounds for advertising campaigns in lieu of the sexy sky scrapers of old.

It also

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Fashion Test Drive: 3 Tacori Wedding Bands

test drive


At
Marie Claire, we love to be the first to discover what will become the hottest accessories and looks for the upcoming season. But instead of simply identifying the latest It items, we’ve decided to go one step further. Welcome to Fashion Test Drive: our ongoing series where editors demo must-have pieces before they arrive in stores—and in your closet. Next up: Tacori’s Wedding Bands.


My wedding was postponed in 2020 for obvious reasons, but now I’m finally ready to rekindle the planning. Though the venue, flowers, and guest list are still up in the air, what I do know is that we still plan on exchanging wedding rings. And with that comes jewelry shopping! My engagement ring is an antique family heirloom of my fiancé’s that perfectly encapsulates my feminine and subtly chic sense of style. Also, it provides me with the opportunity to play into my

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