People talk about Brooklyn style, or Parisian style, or London style—even Berlin style and Ibiza style. But the style of Milan remains, your account apart, relatively under the radar. Why do you think that is?
Personally, we do not agree on that! Milan has always been the fashion capital worldwide and the homeland of the most iconic fashion houses. This external perception is what inspired us.
“Our objective is communicating that the fashion world today is horizontal, which allows everybody to be an active contributor.” Photo: Courtesy of Milanesi a Milano
There is a lot of classicism in Milan style, that we know, but is there an area in which you think it can be quite progressive and agenda setting?
What we see is, actually, a great diversity. Milano is no longer the place to just be elegant and classy. It has become the place where fashion wants to be experienced, called into question, feigned. We see lot of different variations of what’s considered stylish around, each following a specific taste or trend. The city is becoming richer in personality and people who are not afraid to dare.
Who are three supreme examples of Milanese style, womenswear-wise, and why?
Rosella Jardini, Roberta Ruiu and Miuccia Prada. To us, they’re the incarnation of Milanese style: stylish, elegant, delicate, whimsical, and precious.