In The Style founder Adam Frisby to step back as CEO of recently-floated online fashion retailer

Adam Frisby is the founder of retailer In The Style (In The Style)

Adam Frisby is the founder of retailer In The Style (In The Style)

Recently-floated online fashion retailer In The Style has revealed its entrepreneur founder Adam Frisby is to step back as CEO.

Frisby left school with no qualifications to work at Burger King and launched the company from his bedroom in 2013 with just a £1,000 redundancy cheque.

The 34-year-old steered his start-up to IPO this March, seeing it float on AIM at 200p per share. Frisby is now thought to be worth over £35 million.

In a surprise move, the founder today announced he has decided to now work in a newly-created, board-level role of chief brand officer.

In The Style is known for its collections with reality TV stars, and Frisby is to further develop partnerships with influencers and oversee the brand’s creative direction in the new role.

Former The Very Group MD and former Tesco

Read More