How the candidates for president and vice president communicate nonverbally—from their facial expressions, to how often they wear masks, to the way that they dress—is a critical component of their campaigns. This is not to suggest that the colour of a blazer or the print on a tie is of a piece with a candidate’s policy positions. But, as Vanessa Friedman persuasively argues in The New York Times, “Substance doesn’t exist entirely independent of style.” Style, when wielded most effectively, can often reinforce message, substance, and character.
Look no further than VP candidate Kamala Harris’s now-viral plane exits.
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When she’s not in heels, as she was for the vice presidential debate in Salt Lake City, Harris is