6 Reasons Why Digital Formats & Fashion Films At The LFW 2020 May Be A Blessing In Disguise

People who follow fashion and style trends in India will know just what kind of a hallmark of an event the Lakme Fashion Week is

This year, though, things looked rather bleak and for good reasons. There is the pandemic, of course, but there is also the economic slowdown that we’re going through.



Hardik Pandya standing on a stage: LFW 2020: Why Fashion Films Are The Future


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LFW 2020: Why Fashion Films Are The Future


© Instagram/lakmefashionwk

In this regard, a digital, or rather a ‘phygital’ event makes more sense. But, it is not just the COVID pandemic that makes digital formats and fashion films more lucrative.



Vicky Kaushal wearing a suit and tie: LFW 2020: Why Fashion Films Are The Future


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LFW 2020: Why Fashion Films Are The Future


© Instagram/lakmefashionwk

Here are 6 ways, that fashion films, and digital formats may be a blessing in disguise, and perhaps, just what the fashion industry in India needed:

1. A Step Towards The Future



a man standing in front of a television: LFW 2020: Why Fashion Films Are The Future


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LFW 2020:

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