This year, though, things looked rather bleak and for good reasons. There is the pandemic, of course, but there is also the economic slowdown that we’re going through.
In this regard, a digital, or rather a ‘phygital’ event makes more sense. But, it is not just the COVID pandemic that makes digital formats and fashion films more lucrative.
Here are 6 ways, that fashion films, and digital formats may be a blessing in disguise, and perhaps, just what the fashion industry in India needed: