In Shaking Up the Stodgy Sport of Golf, Fashion Sees Green | BoF Professional, News & Analysis

When Brooks Koepka wore a pair of Off-White Nikes, complete with white zip tie, during the 2019 PGA Tour Championship, an explosion of mostly befuddled headlines followed. (“It’s fashion, bro,” was his memorable response.) After the British golfer Tyrrell Hatton wore a hoodie during his winning run at the BMW PGA Championship in October, one columnist felt the need to explain to potentially scandalised readers what, exactly, the alien garment looked like.

Consider those moments warning shots in fashion’s long drive to infiltrate the links.

Over the last couple decades, while athletes who play basketball, football, and even the sartorially strict sport of tennis have found their sense of style, golfers have remained stubbornly loyal to their polos and khakis. Tiger Woods’ signature red-and-black combo, first worn at the 1997 Masters, is still cited as an innovation.

But times are changing: golf experienced a pandemic boom, as millions of

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British Style Bibles Are Rewriting the Fashion Media Rulebook | BoF Professional, News & Analysis

Ibrahim Kamara’s new job presents a unique challenge. The stylist, known for his experimental take on high fashion, has been charged with keeping indie fashion bible Dazed relevant in an increasingly digitised and fast-changing cultural landscape.

Kamara, who was born in Sierra Leone, raised in The Gambia and lives in London, is in part representative of this change. His work weaves together a plethora of styles to explore the nuances at the intersection of Blackness, sexuality and gender.

His approach is “about bringing new people into the conversation that haven’t been given opportunities before, bringing in different lenses and being more daring, being able to dream, being able to not look at London, New York and and LA as just the centres of culture,” said Kamara.

His appointment as the magazine’s editor in chief in January is part of a wider reshuffle within the UK’s youth-focused style titles, a

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How Influencer Arielle Charnas Overcame Professional And Personal Challenges While Launching Her Brand During Covid-19

Launching a brand is no easy feat. But it’s made quite a bit harder when faced with a global pandemic and while already operating in the public eye.

Influencer and fashion blogger Arielle Charnas, the founder and creative director of the Something Navy brand and store, confronted that set of conditions head on while opening her brick and mortar storefront along with the Something Navy brand, which launched in July.

It all began 11 years ago when Charnas started Something Navy, a blog, as a hobby in 2009 while enduring a break up. Eventually, it evolved into a full time career. Now, she has 1.3 million followers on her personal Instagram account with the Something Navy account clocking an additional 293,000 followers.

“I fell in love with putting looks together, documenting, styling and communicating with people from all over the world about fashion and style,” Charnas

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How to Build Customer Loyalty: A Guide for Beauty Brands | BoF Professional, The Business of Beauty, News & Analysis

Beauty customers can be fickle.

The pandemic has created new opportunities for many makeup and skin care brands as online sales have surged. But keeping those new consumers is harder than ever. Amid a constant flow of new products, shoppers are being trained to look out for the next big thing instead of developing beauty routines that might last a lifetime.

The average customer retention rate for beauty brands is about 23 percent, or 1.6 orders per customer, according to a report by data analytics company Metrilo.

“The competition is increasing,” said Michael McNeil, Huda Beauty’s senior vice president of global marketing and communications. “Another eyeshadow palette is a click away — and it’s still great quality, it’s another wonderful brand.”

The brands poised to succeed put a premium on loyalty, even if the odds are stacked against them. BoF spoke to brands, retailers and experts about how to keep

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