Myntra EORS 16 set to serve 50 lakh shoppers between June 11-16

Bengaluru, June 8 (IANS) Myntra has announced that its 16th edition of biannual EORS, India’s grandest fashion event, is arriving for millions of fashion aficionados in the country and the company is gearing to serve over 50 lakh shoppers.

The event, which will be held from 11 to 16 June, is going to be bigger than previous versions, comprising the biggest-ever collection of 14 lakh styles across over 5,000 brands. It is set to provide unprecedented offers from fashion, lifestyle, beauty, and personal care and home categories, catering to over 50 lakh unique customers across the country, with an expected uptick in demand by over 3X of BAU and a 26 per cent increase in traffic over the previous July edition.

“The 16th edition, like all the successive ones, will be bigger on every front, be it brands, selections, or styles, making for a joyous 6-day carnival for all the

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