Kendall Jenner has signed on as creative director for luxury fashion destination FORWARD (FWRD).
As part of her new role, the model will be in charge of the look and feel of the site, curation of brands, monthly edits of must-have trends, styles, and looks, as well as marketing ideas and brand partnerships.
Jenner will officially begin at the company, which is part of the REVOLVE Group, during New York Fashion Week later this month.
“I grew up loving fashion and have been incredibly fortunate to work with some of the most brilliant people in this business,” she shared. “As FWRD’s creative director, I am excited to help curate the site’s offering with emerging designers and brands.”
Regarding the FWRD concept, a representative explained that the website will “deliver a next level fashion experience for shoppers”.
Meanwhile, Michael Mente, co-chief executive officer