Kendall Jenner has signed on as creative director for luxury fashion destination FORWARD (FWRD).
As part of her new role, the model will be in charge of the look and feel of the site, curation of brands, monthly edits of must-have trends, styles, and looks, as well as marketing ideas and brand partnerships.
Jenner will officially begin at the company, which is part of the REVOLVE Group, during New York Fashion Week later this month.
“I grew up loving fashion and have been incredibly fortunate to work with some of the most brilliant people in this business,” she shared. “As FWRD’s creative director, I am excited to help curate the site’s offering with emerging designers and brands.”
Regarding the FWRD concept, a representative explained that the website will “deliver a next level fashion experience for shoppers”.
Meanwhile, Michael Mente, co-chief executive officer and co-founder of REVOLVE Group, insisted that aligning with Jenner had developed in an organic way.
“Kendall as the creative director for FWRD is the perfect choice as we continue to invest in the next generation luxury consumer. We have always had an extreme admiration for Kendall’s style, creativity, and overall exquisite taste,” he praised. “Her multifaceted experience in the fashion industry and the vision she has outlined for the FWRD business has the potential to transform our business and the luxury business as a whole.”