Jenny Hall is a Greenville native and the founder of Boho Style File, a fashion and lifestyle blog she started in 2014 as an outlet to share her passion for fashion and style. Through her blog she has worked with many celebrated brands in the apparel industry and built a following drawn to her signature look showcasing vibrant colors and pattern, as well as inspiring and engaging content covering all aspects of her life. Entrepreneurship runs in the family. Her grandfather, the late Vincent James Perone, opened many successful restaurant businesses in the Greenville area, including the beloved Vince Perone’s Restaurant. Jenny and her sisters opened the popular children’s boutique Vann & Liv. Jenny received her Bachelor of Science in Retail and Merchandising from the University of South Carolina, and her experience also includes roles in apparel buying, marketing and social media.
Most recently, Hall opened her own clothing store,