Dua: Instagram; Juicy: Getty Images; Courtesy of the brands.
It might have been the return of low-rise jeans that broke people. Every other aughts craze, from UGGs to Juicy Couture sweatsuits, had had its high-fashion moment by that point— the former collaborating with “It” names like Telfar and Molly Goddard, and the latter getting a renaissance on the Vetements couture runway and a collab with Parade. TikTokers are even digging into the rich oeuvre of Ed Hardy. And this season, the bleeding-edge-cool Parisian brand Koché linked up with Von Dutch on trucker hats, bowling bags, and T-shirts. (Designer Christelle Kocher said she was inspired by the style of Britney, Justin, and Paris, no last names needed.)
But pelvis-skimming denim was a harder sell. One