Early Aughts Fashion Is Here to Stay

early aughts trend revival

Dua: Instagram; Juicy: Getty Images; Courtesy of the brands.

style points

Style Points is a weekly column about how fashion intersects with the wider world.

It might have been the return of low-rise jeans that broke people. Every other aughts craze, from UGGs to Juicy Couture sweatsuits, had had its high-fashion moment by that point— the former collaborating with “It” names like Telfar and Molly Goddard, and the latter getting a renaissance on the Vetements couture runway and a collab with Parade. TikTokers are even digging into the rich oeuvre of Ed Hardy. And this season, the bleeding-edge-cool Parisian brand Koché linked up with Von Dutch on trucker hats, bowling bags, and T-shirts. (Designer Christelle Kocher said she was inspired by the style of Britney, Justin, and Paris, no last names needed.)

early aughts trend revival
A look from Koché x Von Dutch.

Courtesy of the designer.

But pelvis-skimming denim was a harder sell. One

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