Jenny Hall is a Greenville native and the founder of Boho Style File, a fashion and lifestyle blog she started in 2014 as an outlet to share her passion for fashion and style. Through her blog she has worked with many celebrated brands in the apparel industry and built a following drawn to her signature look showcasing vibrant colors and pattern, as well as inspiring and engaging content covering all aspects of her life. Entrepreneurship runs in the family. Her grandfather, the late Vincent James Perone, opened many successful restaurant businesses in the Greenville area, including the beloved Vince Perone’s Restaurant. Jenny and her sisters opened the popular children’s boutique Vann & Liv. Jenny received her Bachelor of Science in Retail and Merchandising from the University of South Carolina, and her experience also includes roles in apparel buying, marketing and social media.

Most recently, Hall opened her own clothing store, Harrington’s, and we spent some time talking with her about her lifelong love of all things fashion.

Talk Greenville: You are a Greenville native! What are some of the biggest changes you’ve seen here?

Jenny Hall: The entire city has grown tremendously since I was younger — the amount of people and the way downtown Greenville has evolved.

TG: Have you always loved fashion?

JH: ALWAYS! I loved playing in my moms closet when I was younger and the pieces I loved were the vintage style crochet dresses and top. I have always been a big fan of printed dresses.

TG: What’s your go-to look now?

JH: A colorful maxi dress and statement earrings.

TG: Why did you start a blog?

JH: My best friends encouraged me to do it so they could check it each morning for inspiration on what to wear that day.

TG: What is the hardest part about having a blog?

JH: Keeping up with managing the blog and collaborations, responding to brand emails while running a business and taking care of a family all at the same time.

TG: How has it evolved in the time you’ve been doing it?

JH: Since I started I feel like the biggest change has been more and more brands are looking to bloggers to work with them to promote their brands.

TG: What do you wish every woman knew about fashion?

JH: If you feel good in it, wear it confidently!

TG: What is the biggest concern you hear when women shop?

JH: Lack of confidence before they try on a piece. I’ve had more women say, “Oh no I can’t wear that” then when I convince them to try it on they absolutely love it!

TG: Should everyone have a signature look?

JH: I think that everyone should be happy and confident in their style and not worry about what others think.

TG: What is the worst wardrobing mistake a woman can make?

JH: Wearing something they don’t feel fabulous in.

TG: How did growing up with family-owned businesses shape your career?