Fast fashion’s increasingly rapid trend cycles are driving major overconsumption

How social media is stoking the already raging flames of environmental issues in the fashion industry and what we are doing about it

Fast fashion has been a mainstay of popular culture for decades. From the fabulously wealthy to the wannabe millionaire with expensive taste, people rely on trendy clothing that’s accessible to all. But a recent increase in the rate at which we cycle through trends has sparked concern: particularly among the TikTok-loving, newly minted environmental advocates of the younger generation. 

Looking back, rising levels of globalization and offshore manufacturing in the ‘90s led to the development of unsustainable fast fashion as we know it today—a chic, flashy beast, fashioned from inhumane conditions and gargantuan contributions to greenhouse gas emissions. That being said, overconsumption is not an entirely modern issue. In fact, calls for sustainable fashion have been around since the flower power movement of the ‘60s, but the

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