Can Reformation Make Fast Fashion Sustainable? | BoF Professional, News & Analysis

Last week, Reformation dropped 70 new products on its site, a regular refresh designed to keep consumers coming back to buy more.

It’s a fast fashion-style business model that has come under increasing criticism for its environmental toll. But Reformation wants to prove it can keep scaling, without the negative impact.

The high stakes balancing act is becoming increasingly pressing as the LA-based brand continues to grow. This week it’s launching a new set of sustainability commitments in a bid to convince sceptics that it can successfully sustain a climate-friendly spin on an old-school business model.

The company built its business on the promise of cute, but environmentally-responsible style, even coining a tongue-in-cheek tagline suggesting the only thing more sustainable than Reformation’s clothing is a birthday suit.

The high stakes balancing act is becoming increasingly pressing.

But its growing volumes and fast-paced production have raised questions about whether it

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This Black Friday, sustainable fashion is the new black

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MUD is one of the brands working to make Black Friday — and every day — more ethical.


MUD Jeans

This story is part of Holiday Gift Guide 2020, CNET’s gift picks with expert advice, reviews and recommendations for the latest tech gifts for you and your family.

Everybody likes a good deal, but not every deal is good for us — or for the planet. That’s why this Black Friday and Cyber Monday weekend is a good time to start thinking about shopping ethically and sustainably. If you’re looking to freshen up your style, here’s some tips on getting into sustainable fashion, and some stylish brands finding clever ways to turn Black Friday into Green Friday.

Fashion doesn’t look so good when you consider the amount of waste in both making and discarding clothes. Many big-name stores offer cheap clothing, but their “fast fashion” model

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Hilfiger to Host Sustainable Street Style Livestream on Tuesday

Refinery29

Meet The Women Decolonizing Sustainable Fashion

It’s time to wake up. On Global Day of Climate Action, VICE Media Group is solely telling stories about our current climate crisis. Click here to meet young climate leaders from around the globe and learn how you can take action.As demand for sustainable fashion grows, so does the need to navigate its myths. Misleading information is everywhere, from corporate greenwashing to the notion that all women are empowered by eco-conscious choices. One of the most prevailing and dangerous misconceptions about green fashion is that it’s a movement conceived by the West and led by white people. Sustainable fashion has let down people of color time and time again, whether through spotlighting majority-white representatives, favoring Western branding as the prevailing and acceptable aesthetic, or absorbing the capitalist notion that it’s a lifestyle to buy your way into.With strong historical, spiritual, and ancestral relationships

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Zac Efron’s ‘Down to Earth’ Style is Both Sustainable and Affordable

Photo credit: RVCA; Netflix
Photo credit: RVCA; Netflix

From Men’s Health

Zac Efron’s new show Down to Earth recently dropped on Netflix, and let’s be honest—the actor’s new “dad bod” look is gaining a lot of social traction. While the show does focus on healthy, sustainable living, it seems like fans also caught on to Efron’s love for a brand that has similar, if not the same home roots.

We get it—the actor is a California boy at heart. And RVCA (pronounced REW-KA), the brand he is seen sporting throughout the eight-episode series, made its home in the same state. The brand takes inspiration from different subcultures (such as surfing, skateboarding and jiu-jitsu, to name a few), making it the perfect garb for Efron as he travels the world to learn about subcultures trying to make the world better. According to the brand’s website, they’re all about redefining actually art

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