What Are the Best Sustainable Fashion Brands for Actually Stylish Clothes?

NEXT TO sweatpants and Zoom shirts, sustainability might be the hottest thing in fashion right now. Consumers—especially younger ones—increasingly expect more from the brands they patronize: more transparency, more accountability, more emphasis on ethical practices. You should, however, take any brand’s claims that its products are “sustainable” with a grain of salt. “Sustainable” is a vague, catch-all term that can be exploited for marketing purposes. A brand that sells only locally produced clothes made from recycled fabric can use the word—but so can one that works with harmful chemicals yet occasionally releases a limited run of vegan-leather shoes. “It’s like saying food is ‘natural.’ It’s very broad,” said Kayla Gil, owner and curator of Seattle’s Pipe & Row boutique. That doesn’t mean that shoppers hoping to lighten their carbon footprints should give up—it just means they should do a little homework.

Experts encourage customers hoping to shop more eco-consciously to

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Seaweed science points way for sustainable textiles and fashion

© University of Huddersfield.
© University of Huddersfield.

Huddersfield, UK

An enterprising Huddersfield student is making innovative use of seaweed to make sustainability integral to her first steps in the world of textiles and fashion brand marketing.

Anna Watkins has built upon the experience gained from an Enterprise Placement Year (EPY) at the University to be given a £5,000 grant as one of just 64 people to have won a Young Innovator award from the Knowledge Transfer Network (KTN).

Starting from her kitchen before moving to her parents’ house during lockdown, Anna has used pots, pans and ingenuity to combine a variety of sustainable materials that go to make seaweed leather.

Her enterprise, Uncommon Alchemy, now produces beautifully handcrafted notebooks, wallets, tech cases and lampshades made from this unique substance. Now in the final year of her Fashion Brand Marketing degree, Cumbria-based Anna now plans to investigate how to scale up her production capacity.

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Can Reformation Make Fast Fashion Sustainable? | BoF Professional, News & Analysis

Last week, Reformation dropped 70 new products on its site, a regular refresh designed to keep consumers coming back to buy more.

It’s a fast fashion-style business model that has come under increasing criticism for its environmental toll. But Reformation wants to prove it can keep scaling, without the negative impact.

The high stakes balancing act is becoming increasingly pressing as the LA-based brand continues to grow. This week it’s launching a new set of sustainability commitments in a bid to convince sceptics that it can successfully sustain a climate-friendly spin on an old-school business model.

The company built its business on the promise of cute, but environmentally-responsible style, even coining a tongue-in-cheek tagline suggesting the only thing more sustainable than Reformation’s clothing is a birthday suit.

The high stakes balancing act is becoming increasingly pressing.

But its growing volumes and fast-paced production have raised questions about whether it

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This Black Friday, sustainable fashion is the new black

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MUD is one of the brands working to make Black Friday — and every day — more ethical.


MUD Jeans

This story is part of Holiday Gift Guide 2020, CNET’s gift picks with expert advice, reviews and recommendations for the latest tech gifts for you and your family.

Everybody likes a good deal, but not every deal is good for us — or for the planet. That’s why this Black Friday and Cyber Monday weekend is a good time to start thinking about shopping ethically and sustainably. If you’re looking to freshen up your style, here’s some tips on getting into sustainable fashion, and some stylish brands finding clever ways to turn Black Friday into Green Friday.

Fashion doesn’t look so good when you consider the amount of waste in both making and discarding clothes. Many big-name stores offer cheap clothing, but their “fast fashion” model

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