Sustainable fashion tips and techniques on a budget

The fashion industry is one of the biggest polluters in the world and the amount of waste from fast fashion overwhelms landfills left and right. Though buying clothes from sustainable brands is a great ethical option, cost remains a significant hurdle for many clothing consumers. A plain white shirt from Patagonia, a brand known for its sustainable practices, is $40, while H&M’s fast-fashion equivalent goes for half of that. Sustainable fashion seems like something that is not accessible for those on a budget, but it can be. Here are some tips on achieving sustainability while serving looks on a dime.

Consume less fast fashion

Fast fashion is super affordable, so it’s hard to cut it out entirely. You don’t have to completely give up Uniqlo and Shein, but if you’re trying to be more sustainable, buying less from fast fashion brands is a great first step. Instead of a monthly

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What Are the Best Sustainable Fashion Brands for Actually Stylish Clothes?

NEXT TO sweatpants and Zoom shirts, sustainability might be the hottest thing in fashion right now. Consumers—especially younger ones—increasingly expect more from the brands they patronize: more transparency, more accountability, more emphasis on ethical practices. You should, however, take any brand’s claims that its products are “sustainable” with a grain of salt. “Sustainable” is a vague, catch-all term that can be exploited for marketing purposes. A brand that sells only locally produced clothes made from recycled fabric can use the word—but so can one that works with harmful chemicals yet occasionally releases a limited run of vegan-leather shoes. “It’s like saying food is ‘natural.’ It’s very broad,” said Kayla Gil, owner and curator of Seattle’s Pipe & Row boutique. That doesn’t mean that shoppers hoping to lighten their carbon footprints should give up—it just means they should do a little homework.

Experts encourage customers hoping to shop more eco-consciously to

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Seaweed science points way for sustainable textiles and fashion

© University of Huddersfield.
© University of Huddersfield.

Huddersfield, UK

An enterprising Huddersfield student is making innovative use of seaweed to make sustainability integral to her first steps in the world of textiles and fashion brand marketing.

Anna Watkins has built upon the experience gained from an Enterprise Placement Year (EPY) at the University to be given a £5,000 grant as one of just 64 people to have won a Young Innovator award from the Knowledge Transfer Network (KTN).

Starting from her kitchen before moving to her parents’ house during lockdown, Anna has used pots, pans and ingenuity to combine a variety of sustainable materials that go to make seaweed leather.

Her enterprise, Uncommon Alchemy, now produces beautifully handcrafted notebooks, wallets, tech cases and lampshades made from this unique substance. Now in the final year of her Fashion Brand Marketing degree, Cumbria-based Anna now plans to investigate how to scale up her production capacity.

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Can Reformation Make Fast Fashion Sustainable? | BoF Professional, News & Analysis

Last week, Reformation dropped 70 new products on its site, a regular refresh designed to keep consumers coming back to buy more.

It’s a fast fashion-style business model that has come under increasing criticism for its environmental toll. But Reformation wants to prove it can keep scaling, without the negative impact.

The high stakes balancing act is becoming increasingly pressing as the LA-based brand continues to grow. This week it’s launching a new set of sustainability commitments in a bid to convince sceptics that it can successfully sustain a climate-friendly spin on an old-school business model.

The company built its business on the promise of cute, but environmentally-responsible style, even coining a tongue-in-cheek tagline suggesting the only thing more sustainable than Reformation’s clothing is a birthday suit.

The high stakes balancing act is becoming increasingly pressing.

But its growing volumes and fast-paced production have raised questions about whether it

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