Zac Efron’s new show Down to Earth recently dropped on Netflix, and let’s be honest—the actor’s new “dad bod” look is gaining a lot of social traction. While the show does focus on healthy, sustainable living, it seems like fans also caught on to Efron’s love for a brand that has similar, if not the same home roots.
We get it—the actor is a California boy at heart. And RVCA (pronounced REW-KA), the brand he is seen sporting throughout the eight-episode series, made its home in the same state. The brand takes inspiration from different subcultures (such as surfing, skateboarding and jiu-jitsu, to name a few), making it the perfect garb for Efron as he travels the world to learn about subcultures trying to make the world better. According to the brand’s website, they’re all about redefining actually art and fashion through the coexistence of the world’s opposites: water, oil, air, land, destruction, industrialization—just to name a few. Oh, and they’re into sustainability, using recycled materials to create their fabrics.
And the best thing about RVCA? The brand prides itself in giving back to the community through their Artist Network Program, designed to showcase emerging artists who inspire generations and are pushing the boundaries on creativity—exactly like Efron.
In short: it’s a match made in style heaven.
While fans might not necessarily see it that way (with some wondering whether there’s a potential sponsorship written between the lines), it’s safe to say that the brand is all about making a difference in the world, just like Efron. And given that the Baywatch star is constantly on the move to different continents and weather conditions, it makes sense to go with a brand who inherently wants to help the world—while also being conveniently lightweight and perfect for travel.
Ranging from long-sleeve shirts to baseball caps, any guy can have the rugged “Zac Efron” look without spending an arm and a leg. Consider RVCA a one-stop-shop for elevating your summer style, while also being environmentally conscious. As the adage goes—it takes just one small thing to change the world.
You Might Also Like