The Pleated Tennis Skirt Style You’re Seeing Everywhere Is Under $20 at Amazon

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Fashion has certainly changed during the coronavirus pandemic. Heels and mini dresses are taking a back seat to comfortable slides and matching sweatsuits, which have been filling Instagram feeds and Pinterest pages since March. Instead of relying on runway shows and collection launches, we’re now looking solely to social media for inspiration, furthering the E-girl revolution that’s already underway.

E-girls (along with YouTubers like Emma Chamberlain and TikTok stars like Kourtney Kardashian’s newest BFF, Addison Rae) are girls and women who are very internet-savvy and very fashion-forward, often resurrecting retro styles and turning them into modern, sought-after trends. Their latest endeavor should be a shock to no one: It takes after the internet’s favorite fashion guru, Princess Diana.

Yes, the tennis skirt is back , in all of its pleated glory.

The trend started to become apparent when Rae, TikTok’s highest earner, posted a video

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Jonny Cota on Being Amazon Fashion’s ‘Guinea Pig’ and His ‘Pandemic-Proof’ Store

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“Making the Cut” winner Jonny Cota knows something about one of the industry’s most burning questions: Is Amazon really interested in fashion?

“It’s tricky…” said the Los Angeles designer outside his retail store opening Aug. 1 at Row DTLA, which will be the exclusive brick-and-mortar store carrying the Jonny Cota Studio “Metamorphosis” collection that launched in April on Amazon after he won the fashion reality competition series and $1 million prize.

“Customers today are responding more to a lifestyle element, the way things are shot, getting rid of the white background, showing a little more realness, and Amazon is not there,” he said, while acknowledging Amazon’s systems (at least pre-pandemic) are exceptional. “Right now, guidelines are very strict, every background needs to be white, there can’t be a single accessory unless the thing is sold in the photo. This caters to an Amazon

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Slay Chrissy Teigen’s Swim Style With This Flattering Bikini From Amazon

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Think you hate wearing bikinis? We’re here to make you think twice. We get it, of course. It’s hard to feel confident when fashion magazines set such unrealistic expectations and you’re seeing so many stunning beach photos on Instagram. Or maybe you just hate the look of itsy-bitsy string bikinis in the first place. But sometimes inspiration strikes, and it changes everything.

When Chrissy Teigen posted her first bikini photo in “a long, long time,” in early July, we were stunned. Tiny string bikinis? Clearly not necessary to look like a babe-o-licious model in your swimwear. One-pieces? Cute and fun, but not the only flattering option out there. Teigen was rocking her high-waisted bikini to the moon and back. The only issue? Hers costs hundreds of dollars. But you know what? That’s

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