NFL Black Friday game coming to Amazon in 2023

NFL Black Friday game coming to Amazon in 2023

Kansas Town Chiefs restricted close Travis Kelce (87) runs the ball in for a landing against the Tampa Bay Buccaneers through the very first quarter at Raymond James Stadium, Oct. 2, 2022.

Kim Klement | United states Currently Sports activities | Reuters

Amazon will stream the initial ever Black Friday NFL video game in November 2023, the business uncovered in a joint announcement with the Nationwide Football League on Tuesday.

The recreation — which will consider area on at 3 p.m. ET on Nov. 24, 2023, — is the initial NFL competition to consider put on the day just after Thanksgiving, which itself is a historically large working day for NFL games. The teams for the Black Friday sport will be introduced alongside with the relaxation of the matchups in future season’s NFL schedule.

The announcement locations the activity on the crucial price cut vacation for brick-and-mortar merchants, and the recreation could drive shopper website traffic away from shops and to Amazon. Amazon presents on the net discount rates on both equally Black Friday and Cyber Monday of that holiday getaway weekend.

“Black Friday is the unofficial commence of the vacation season, and we are thrilled to kick it off with a gift for football enthusiasts throughout the nation with this new game,” stated Jay Maritime, World wide Head of Sports activities at Primary Video.

Even devoid of an NFL match to deal with, Black Friday this 12 months is by now expected to underperform earlier many years. Amazon’s transfer might only exacerbate that weakness, which has been developing as suppliers ever more unfold out promotions across the holiday getaway time.

The announcement lauded Amazon’s “Thursday Night Soccer” broadcast, which began this 12 months and is averaging 10.8 million weekly viewers, according to Nielson. That viewership is 48% higher than the viewership of “Thursday Night Soccer” in 2021, according to Tuesday’s release.

–CNBC’s Jessica Golden contributed to this report.

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