From Modeling, To Advertising, To Design: Sobia A. Shaikh is An Unstoppable Force in The Fashion Industry

“Fashion is the armor to survive the reality of everyday life”, quotes Bill Cunningham. The fashion industry in the current world presents fresh styles every day with influential and classy fashion icons.

Sobia A. Shaikh is an icon to reckon with in today’s fashion world. Born and raised in Karachi, Pakistan, the 51-year-old Pakistani beauty is a former fashion model. She has modeled on the runway and has been featured in magazines and TV commercials. Sobia holds a Bachelor of Fine Arts Degree in Advertising and worked in an advertising firm, Young & Rubicam, for six years. During her tenure with the firm, she directed TV commercials for textile companies.

Sobia moved with her family to San Francisco in 1997. Soon after, she started her fashion entrepreneur career by launching “Rhung”, a custom clothing line drawn from her Pakistani culture. Later, Sobia launched a designer handbag line, ISLY Handbags. Most of the stores and boutiques across the country showcased these unique and trendy handbags. They were also featured in publications, such as The New York Times, InStyle, People, C Magazine, PopSugar, SFGATE, and others.

In May 2016, Sobia decided it was time to close the handbag business. Being a mother to two teenagers, she found it wise to stay close to them since her work was demanding and she wasn’t at home most of the time. Sobia then concentrated on her Instagram account catching up with her followers, and soon after, her fashion blog,, was born. Today, she is an accomplished author and content creator behind her blog and has transformed the fashion styles of most of her ardent followers.

Sobia A. Shaikh showcases lifestyle, events, fashion, decor, travel, beauty, and other appealing information about her life through her popular blog. She also manages all her social media marketing platforms. Shaikh enjoys sharing her viewpoint with her followers who view her as a global fashion influencer. Her blog depicts various rich cultures from her past life in Pakistan and London before relocating to her current residence in San Francisco.

Sobia loves traveling and exploring the world and attending Fashion Weeks in New York and Paris, which has boosted and promoted her role as an international lifestyle influencer. Her audience regards her as a pacesetter due to her unique sense of style.

Sobia A. Shaikh is living her dream as an accomplished social media influencer, a unique lifestyle blogger, and a content creator. She loves working with brands that she honestly believes in and can authentically promote to all her loyal followers. Sobia, the fashion icon, enjoys displaying new fashions and brings in a unique perspective when partnering with brands. Sobia has successfully worked with Valentino’s American Dairy Campaign, promoting Qatar Airways’ launch in San Francisco, and introduced The Pink Pineapple for Del Monte. She has also been one of the few influencers to introduce Lash Blast Mascara by CoverGirl.

Sobia is actively involved in volunteering to fundraise for various non-profits. She is currently a UNICEF USA North West Region Board Member. She is also a co-chair for the nationwide UNICEF @75 celebration taking place on November 30, 2021.