“Fashion is the armor to survive the reality of everyday life”, quotes Bill Cunningham. The fashion industry in the current world presents fresh styles every day with influential and classy fashion icons.
Sobia A. Shaikh is an icon to reckon with in today’s fashion world. Born and raised in Karachi, Pakistan, the 51-year-old Pakistani beauty is a former fashion model. She has modeled on the runway and has been featured in magazines and TV commercials. Sobia holds a Bachelor of Fine Arts Degree in Advertising and worked in an advertising firm, Young & Rubicam, for six years. During her tenure with the firm, she directed TV commercials for textile companies.
Sobia moved with her family to San Francisco in 1997. Soon after, she started her fashion entrepreneur career by launching “Rhung”, a custom clothing line drawn from her Pakistani culture. Later, Sobia launched a designer handbag line, ISLY Handbags.