Singaporean fashion rental platform Style Theory, which was established in 2016, is one of Southeast Asia’s largest circular fashion platforms on a mission to reshape women’s relationships with fashion. When Yahoo Life SEA met husband-and-wife Chris Halim and Raena Lim, the force behind the brand at their new showroom, Lim shared, “Personally, I think I’m very motivated to build a better fashion future. I think sustainability is a very big thing for our business, and that’s also something that resonates a lot with me.”
The husband-and-wife team also let on that starting the business was stressful when they first began, even though they were used to each others’ working styles before Style Theory was born. “We have quite clear boundaries at work and for personal life, so that’s helpful,” Lim said.
However, the transition from employee to business owners was a huge