The Hottest Brands to Watch

Sustainability was the word of the day at this year’s Copenhagen Fashion Week for the spring 2022 season. The Danish capital’s newly implemented rule states that all brands participating in shows must be at least 60 percent sustainable to be included. And everything Danes do—from the beauty products they put on their impossibly fresh faces to the overcoats they wear in case of a quick rainstorm to the Teslas they drive—stems from a sustainable or eco-conscious mindset.

Not only are Copenhagen residents ahead of the curve sustainability-wise, they also have one of the most gender-fluid and diverse fashion weeks. During a whirlwind three days, most of the collections I saw were entirely unisex. Some brands showed love for women’s bodies by having pregnant women walk in their shows, which I appreciated. Curiously enough, instead of the candy-colored street style seen on editors and influencers, the runway looks tended to be

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