British Style Bibles Are Rewriting the Fashion Media Rulebook | BoF Professional, News & Analysis

Ibrahim Kamara’s new job presents a unique challenge. The stylist, known for his experimental take on high fashion, has been charged with keeping indie fashion bible Dazed relevant in an increasingly digitised and fast-changing cultural landscape.

Kamara, who was born in Sierra Leone, raised in The Gambia and lives in London, is in part representative of this change. His work weaves together a plethora of styles to explore the nuances at the intersection of Blackness, sexuality and gender.

His approach is “about bringing new people into the conversation that haven’t been given opportunities before, bringing in different lenses and being more daring, being able to dream, being able to not look at London, New York and and LA as just the centres of culture,” said Kamara.

His appointment as the magazine’s editor in chief in January is part of a wider reshuffle within the UK’s youth-focused style titles, a

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