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Versace has announced that it will not be showing on the Milan Fashion Week schedule this month and will, for the first time, be presenting in a fully digital capacity.
The Italian fashion giant revealed the news to WWD, explaining that it would present its men’s and women’s autumn/winter 2021 collections together via a film, which will be released on 5 March.
The Milan shows are set to take place between 23 February to the 1 March, with the Paris shows starting immediately afterwards. However, although the Versace presentation will happen during Paris Fashion Week, the label has said there is no affiliation with the city.
“Being a digital event has its advantages,” Donatella Versace told the publication. “One of them is the possibility of connecting with your audience whenever you think is the right moment.”
The chief creative officer added that Versace’s relationship with the Milan Fashion Week body remains solid and will not be impacted by this decision.
“The decision to present the fall 2021 collection a few days after the Milan Fashion Week doesn’t affect the fact that Versace remains a proud member of Camera della Moda and that the brand will always be a key player and a big supporter of the Italian fashion system. Fashion is an art and sometimes it has to work outside the usual path to fully blossom.”
Versace’s decision to step off the traditional fashion-week calendar is the latests in a series of shifts that have taken place over the past year. The coronavirus pandemic has turned the schedules upside down, while some fashion houses have also chosen to step away from the traditional spring/summer and autumn/winter ready-to-wear format for sustainability reasons.
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