The 65 Best Fashion Bloggers to Follow on Instagram

best fashion bloggers 2020


Fashion bloggers might get a lot of flak, but it’s really tougher than you think to build a genuine audience and come up with new content to post every day! Honestly, it sounds exhausting. But these fashion influencers are all pros in the space, and their curated feeds are just so dang pretty to look at.

Some creators also have inspirational and real captions to cut through the superficial facade that Instagram can perpetuate, while others do important work to amplify underrepresented voices or smaller brands. Any way you slice it, these influencers will give you so much inspiration (both style- and life-wise), and they might be just the follow you’re looking for if you’re doing an Instagram deep dive. Here, 65 of the best fashion bloggers to add some newness to your feed.

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Based in Amsterdam, the Dutch and Nigerian influencer takes so many pics in dreamy outdoor environments and loves herself some pastel colors. She also recently collaborated on a collection with celeb-fave brand Frankies Bikinis, seen here.



The CEO of Every Stylish Girl, Nana Agyemang has some killer outfits (like this incredible bustier top!) and also pushes for more Black and brown representation in the fashion industry through her platform.



The designer and illustrator brings a retro flair to all her outfits, and she even launched a new collab with Ply-Knits featuring these matching cardigan and bra sets. So cute!



The stylist and model has so many colorful looks on her feed, including this burnt-orange number. She’s a home decor enthusiast as well and curates an IG page called @itsapt4 that’ll make you wanna buy a bunch of plants.



She recently made the move from London to Brooklyn and her apartment photos are just as ogle-worthy as her clothes.



If you’re in an outfit rut, give Reese Blutstein for so many ideas on how to style pieces and push yourself outside of the box.



Her sister Molly Blutstein also has an IG page and an equally enviably wardrobe. The twins are both based out of Atlanta.



Monroe shows us real-life ways to wear runway trends on the ’gram and on her YouTube channel.



The model knows how to strike a pose, and she takes super striking images like this pregnancy one in a field of flowers. WOW.



I’m pretty sure Brittany has the best T-shirt collection ever. And she knows how to keep those closet essentials lookin’ fresh.



On the other side of the spectrum, we have the neutral-wearing queen Melissa, who always finds a way to make even an all-black outfit exciting.



From the shoes to the handbags and the sunglasses, Sandra is always decked out in the best accessories.



Paola consistently serves up beautiful fashion and beauty moments on her page. Even her selfies look like photos from a glossy magazine shoot.



Emili’s luxe outfits will have you scrolling endlessly through all her pics. She lives in Copenhagen and loves herself some standout pieces.



The Afro-Latina model has some incredible outfits and bright colors on her IG feed. Case in point? This stunning floral photo shoot. If you’re also in need of serious posing ideas for your own Insta pics, you could definitely pick up a thing or two from her moves.



The 25-year-old co-founder of Wildflower Cases has a relaxed California aesthetic (probably because she lives there, duh). You’ll want to follow for the low-key fashion and stay for the new phone case drops she teases.



Devyni keeps us up on all the affordable boutiques and consistently shows us how to slay those less pricey outfits.



IMO, this Korean fashionista is the master at making simple look sooo chic. Peep her Instagram to see for yourself! She’s also a business woman (we love a gal who can do it all) and founded her own clothing company, Chailee.



You might already be following Sincerely Jules, but if you’re not, smash. That. Button. Her feed features just as much travel inspo as it does fashion. She has more than 5 million followers and has collaborated with brands like Billabong, Margaux, Revolve, and more.



If you’re ever needing some neutral outfit inspo, Filipino blogger Aly Silverio has got you 100 percent. She can seamlessly make a muted look totally stand out. Shop her online store, State of Myne, if you wanna dress like Aly! I know I do.



For details on the best new arrivals at your favorite stores, keep Janelle’s page on your radar.



Watch this mom-and-daughter duo switch back and forth showing off outfits, proving style has no age limit.



All my folks afraid of color need to peep Cynthia’s profile. Her flawless pics from around the world are proof that wearing vibrant shades doesn’t have to be intimidating.



Aimee is a vet in the fashion world and just an overall icon when it comes to curating chic ensembles. The woman has her own line of clothing, Song of Style, that’s available at Revolve. If that doesn’t tell you that she’s got major style game, I don’t know what will.



Scrolling through Olivia’s Instagram feed honestly feels like looking at a high-fashion magazine shoot (and I’m pretty intimately acquainted with those, ha). The Indonesian style star makes luxe look completely effortless. Her whole grid’s going on my 2021 vision board at this point.



IYKYK, Jenn has been in the fashion game for a veryyy long time. She’s been in the YouTube space for 10 years ( hi, @ “Clothes Encounters”) where she has almost three million subscribers. But she’s also loved on Insta where her following is up to over a million. Related: I’d like to take a moment to specifically appreciate this amazing orange pant situation.



Hailing from India, Santoshi loves to play around with vibrant colors and intricate designs. I’ve always been apprehensive about mixing in more showy pieces into my lewks, but she gives me the confidence to try!



A model, activist, and actor—say that 10 times fast!—Jillian’s feed has some gorgeous pics, but it also includes important resources for the disabled community. She’s signed to IMG models and has starred in fashion campaigns for Target, Diesel, Nordstrom, and more.



The queen of maximalist dressing! Courtney goes all out on color, prints, and shapes to put together some truly unique outfits that just make you smile.



Stay in the know on the trendiest labels by following Ellie’s chic timeline. You’ll also get a glimpse at some front-row action (if fashion shows will still be a thing next fall).



Diana, who’s modeled for big names like Adam Selman, Fenty Beauty, Derek Lam, and H&M, is based in New York City. You’ll find it impossible to quickly browse through her feed because every pic is so showstopping. (Hello, this makeup/hair clip/top/everything!) that you’ll want to stare at each for a while.



Allison is Chinese and Taiwanese, and I love that the sky is the limit when it comes to her taste in clothes. She’s down to try all types of fashion moods…and she works all of them equally! We love a woman who just doesn’t stick to one aesthetic and is down to explore.



The Los Angeles native embraces her SoCal roots in her fashion sense. If boho were to have a baby with haute couture, it would totally be Francis’ wardrobe.



Petitioning to raid Ellen’s closet because it seems like every clothing item she owns is…the cutest things ever. If you’re looking for a shopping buddy Ellen, recruit me!!



Pia is a half Indian and half Filipino blogger and is all about neutral shades with a touch of bold color here and there. I highly suggest following her if you’re into staying within a more earth-toned palette.



With an impressive 8.8 million IG followers, the Brazilian influencer is now a designer of her own namesake line sold at Revolve. Most of her captions are also in both Portuguese and English.



We love a pastel queen! Cora is a Korean blogger living in Los Angeles and has a lot of fun incorporating vivid hues into her looks. Next time you wanna try throwing in some light greens or lavenders into your ‘fit, head to Cora’s feed to help you brainstorm.



Hit that follow button on Indonesian blogger Ayla Dimitri because believe me—looking through her grid will motivate you to up your fashion game so quick…and your photo-taking poses too.



Currently residing in her hometown of Mumbai, Juhi runs fashion company Arabellaa and has over 400K followers on Instagram. You can catch her serving bright colors in formal looks, but also more muted tones in relaxed outfits. She also loves to incorporate classic Indian style into her everyday looks!



The NYC-based blogger has countless standout fashion moments on her feed, and she’s also the founder of @golden.confidence where she highlights others and embraces body positivity.



For effortless cool vibes with a hint of glam, add every look ever worn by Aleali May to your moodboard right freakin’ now.



The first thing I think of when I look at Kat’s style is “light and airy.” It’s easy and fresh, yet so elegant. I’m gonna need to borrow one of her many flowy dresses because they’re absolutely stunning.



Candace Marie does not play when it comes to content creation. Her movie-theater-worthy stories are just as inspiring as her impeccable style.



Hat lovers are gonna fall in love with Makeda’s enviable collection. And she’s a great go-to for tips on how to mix and match prints.



You’ll discover so many cool brands when you give Amy Julliette Lefévre. She makes any outfit look so chic and you can take some notes on how to set up a striking photo from her feed.



Natalie, who’s Chinese, Spanish, and Mexican, definitely has an ogle-worthy wardrobe based on her snaps. She’s modeled since the age of 15 and runs the popular blog Natalie Off Duty (the same name as her handle, ofc).



And if you’re giving Natalie a follow, don’t forget about her equally fashionable sister Dylana! They dub themselves the #SuarezSisters because who doesn’t love alliteration?!



Mixing patterns and colors can be super intimidating, but Vietnamese influencer Julia Dang has got it down. Anyone else having a hard time tearing their eyes away from her posh cardigan and checkered skirt combo?!



Wanna stay ahead of the trends? Kahlana sets them. You’ll also find need-to-know beauty recs on her page, and she occasionally treats us to adorable pics of her daughter.



Not everything has to be name brand. Jenée can go from rocking Forever 21 to Marine Serre effortlessly.



You get a two-for-one deal on style inspo when you follow chic sisters Shelcy and Christy. You’ll also feel like part of the fam after listening to their stories.



Nobody can make combat boots and sneakers look as elegant as Karen does. Take notes and turn that blue button green.



Here’s an endlessly sophisticated feed you could spend all day scrolling through.



You’ll be scrolling through Ashley’s page for days getting outfit ideas and shopping tips.



Claire’s style and work ethic will keep you motivated. Follow her media company Fashion Bomb Daily for an extra dose of magic.



Paola runs her blog called Blank Itinerary and has over one million followers. She’s based in San Diego too, so you can get all the pretty West Coast vibes from her grid.



In addition to having amazing style, Bianca is also a certified holistic nutritionist and runs her own website that features recipes and zines. Her ensembles are casual but so effortless it hurts. *Clicks follow immediately.*



Jessica’s aesthetic is trendy yet retro with all her animal-printed clothes and ’90s-inspired accessories. She also hosts a podcast named “Fat Girls Club” and has highlighted a ton of Black creators on her page in solidarity with the Black Lives Matter movement.



I’d say that Koleen is queen of throwing major nostalgic vibes together with more modern styles to create super unique but cohesive and creative looks. She’s not afraid to mesh different styles to ones you may *think* wouldn’t go, but totally do when she’s wearing them. Like this scarf top and loose aqua denim? Freakin’ gorge.



Following Cassandra on IG will make your social media a little more bright… literally. (Her pics are very well lit!) She’s from Mexico and is a stylist consultant who provides fashion and lifestyle advice.



The Panamanian blogger currently resides in Los Angeles and her curated grid is definitely for fans of neutrals (this beautiful orange dress is an exception, okay?).



Anna is a Brazilian artist and fashion designer based in New York, and her clothes will definitely give you closet envy. On a related note, I’m suddenly crazing bananas right now, aren’t you?



Grasie is an actor, writer, and filmmaker who goes between L.A. and N.Y. (ugh, how cool is she?), and her fashion sense also happens to be bomb. Like, how cute are those belted shorts?



The Puerto Rican influencer was a dancer growing up, and she wears some of the coolest, most colorful outfits you’ve ever seen. Warning though: If you follow her IG you may be tempted to finally dye your hair bright blue (or pink or green).

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