Walmart hires fashion designer, Project Runway judge Brandon Maxwell

Walmart has hired Brandon Maxwell as creative director of its elevated fashion brands.

Walmart

Walmart wants to make a name for itself in fashion. It has tapped Brandon Maxwell, a designer who dresses celebrities from Lady Gaga to Michelle Obama, to raise its reputation.

Maxwell will oversee the discounter’s elevated brands, Scoop and Free Assembly, as creative director. The 36-year-old designer lives in New York City. He has been a judge on Bravo’s “Project Runway” and designs a luxury label sold by retailers like Neiman Marcus with items that cost hundreds or thousands of dollars apiece.

By working with Walmart, however, Maxwell said he can fit more budgets and reach more shoppers — including friends and family in his hometown of Longview, Texas. His first full collections will be available in spring 2022.

“I’m not a person who believes that fashion is just something on the surface. I believe it

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Digital Runway Shows Putting a Premium on Model Performers

No seat assignment, no problem. In the digital fashion era, watching runway collections is as easy as channel surfing (sofa and sweats, optional).

On Tuesday, Stuart Vevers is taking the concept literally, premiering a TV-themed “Coach Forever” fall collection with an all-star cast that includes Jennifer Lopez, Michael B. Jordan, Megan Thee Stallion, Kaia Gerber, Hari Nef, TikTokker Wisdom Kaye, musician Jon Batiste and more in short videos that will channel surf genres and references to Coach’s pop culture history.

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“To make images and film come alive you need personality and character, it’s not just about recording the look, it’s about bringing the attitude,” said Vevers.

The pandemic shift to digital fashion shows has put a premium on models who are personalities and performers (hello, Ella Emhoff at Proenza Schouler), harking back to Halston’s 1970s heyday, when he used Andy Warhol star Pat Ast

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Ella Emhoff Makes Her Runway Debut at New York Fashion Week

Ella Emhoff, the step-daughter of Kamala Harris, brought very important (and stylish) mullet representation to the Proenza Schouler digital show on the last day of New York Fashion Week. The Parsons student, presidential inauguration breakout star, and newly-signed IMG model was fairly low-key in her runway debut, though her mere presence in the show will clearly draw attention. Her presence was somewhat of a surprise, but not entirely out of nowhere: she spoke on a NYFW panel with Proenza founders Jack McCollugh and Lazaro Hernandez on Wednesday.

Emhoff had previously told the New York Times that she hoped “to bring a bit of Bushwick into the high fashion realm,” referring to her home in one of the most rapidly-gentrifying neighborhoods in the country. And during the Proenza show she certainly embodied the aesthetic of a monied cool person. The pieces were all made in that minimalist,

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This Fashion Week is one Demi Moore won’t soon forget.

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