Harry Styles and Gucci Launch Ha Ha Ha Collection

Harry Styles can now add “fashion designer” to his résumé. After years of appearing in Gucci campaigns, wearing the brand on countless occasions, and developing a friendship with creative director Alessandro Michele, the “Harry’s House” singer finally designed a Gucci collection. During Milan Fashion Week on June 20, Michele introduced “Ha Ha Ha,” a playful partnership that’s become the two creatives’ “dream wardrobe.”

The meaning behind “Ha Ha Ha” is twofold — it represents both a combination of Styles and Michele’s first names, as well as the words they use to end their messages to each other. The 25-look collection, which will be available for purchase mid-October, includes shirts, pants, outerwear, and accessories inspired by ’70s pop and bohemian style that capture a sense of “masculine elegance.”

“Harry has an incredible sense of fashion.”

“Harry has an incredible sense of fashion,” Michele said in a statement. “Observing his

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Harry Styles to launch capsule fashion collection with Gucci

The collection does not have a release date yet (Gucci)

Harry Styles has collaborated with Gucci on a new capsule collection.

The collaboration, named Gucci HA HA HA, has spawned from a long friendship between the singer and the Italian label’s creative director, Alessandro Michele.

The playful collection aims to define “the intersection of creative expression and shared perceptions of two different consciences”, said a press release.

The name HA HA HA represents the initials of both Styles’ and Michele’s forenames but is also the onomatopoeic sound of laughter.

The collection is a symbol of Michele and Styles’ friendship – they met at the helm of Styles’ solo career – with the pair having ended many a message to each other with “hahaha” over the years.

The collection includes a patchwork leather jacket (Gucci)

The collection includes a patchwork leather jacket (Gucci)

“The idea of working together came to me one day while we were talking

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Gucci launches Vault vintage site during Milan Fashion Week

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Designer Arthur Arbesser poses next to his creations as part of the women’s Spring Summer 2022 collection, unveiled during the Fashion Week in Milan, Italy, Saturday, Sept. 25, 2021. (AP Photo/Antonio Calanni)

AP

Fashion houses trying to figure out how to reach new eyeballs after the long ordeal of the pandemic have centered around a singular idea: collaborations.

Many are doing it, in big ways and small. Gucci, which famously “hacked” Balenciaga last season, is now launching an e-commerce site showcasing refurbished vintage Gucci products and capsule collections by young designers. Hatmaker Borsalino is collaborating with the French brand Ami Paris and the equestrian-inspired brand Acheval.

If the fashion industry is going to change, now is the moment, say insiders — even if the temptation to go back to old habits is great.

Highlights from the fourth day of Milan runway shows Saturday for next spring and

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