Ulta Beauty will double Black-owned brands in its stores, invest $25M in diversity initiatives

Ulta Beauty, the largest makeup and skincare retailer in the U.S., announced Tuesday that it will invest more than $25 million in improving the company’s diversity and inclusivity by incorporating more diverse advertisements and beauty brands in its campaigns. 

To usher in the more inclusive environment and initiatives, Ulta leadership has also added actress and entrepreneur Tracee Ellis Ross as its new Diversity and Inclusion Advisor.

“As the country’s beauty retail leader, we believe we have the power to shape how the world sees beauty and as such, we have a responsibility to inspire positive change and drive greater diversity, inclusivity and equity,” said Mary Dillon, the CEO of Ulta Beauty. “We are deeply committed to leading purposefully with and for underrepresented voices across retail and beauty on our [diversity and inclusion] journey.”


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Tracee Ellis Ross Is Named ‘Diversity and Inclusion Adviser’ By Ulta Beauty In Initiative that Will Highlight Black-Owned Brands

On February 2, the nation’s largest beauty retailer, Ulta Beauty, revealed that it is launching a $25 million dollar diversity and inclusion initiative, and Tracee Ellis Ross will have a key role in it.

The company announced the Ross will serve as the company’s diversity and inclusion adviser, a “formalized role to provide counsel, inspiration and drive accountability,” according to the official press release.

Tracee Ellis Ross. @traceeellisross/Instagram

“I look forward to formalizing an already existing dialogue and partnership around diversity and inclusion with Mary Dillon and the Ulta Beauty team,” said Ross. “This work requires commitment and accountability from Ulta Beauty to ensure measurable goals are achieved. I am hopeful and optimistic our work together will create foundational change.”

Ulta said that in her role Ross “will provide counsel and insight, and drive accountability to Ulta Beauty with a specific focus on BIPOC brand development, diverse leadership development

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Tracee Ellis Ross Is Ulta Beauty’s New Diversity and Inclusion Advisor

Tracee Ellis Ross is already an award-winning actor, fashion icon, and CEO of her own hair-care company, Pattern Beauty. But, of course, as someone dedicated to amplifying Black voices and Black culture, she isn’t stopping there. The multi-hyphenate has a new role, signing on with Ulta Beauty (the retailer that just so happens to carry her brand) as its new diversity and inclusion advisor — just in time for Black History Month.

“I look forward to formalizing an already existing dialogue and partnership around diversity and inclusion with [Ulta Beauty CEO] Mary Dillon and the Ulta Beauty team,” says Ellis Ross in a press release. “This work requires commitment and accountability from Ulta Beauty to ensure measurable goals are achieved. I am hopeful and optimistic our work together will create foundational change.”

In this role, Ellis Ross will help steer Ulta Beauty into building up its diversity, from the

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Ulta Beauty Invests Over $25 Million To Foster Diversity, Equity And Inclusion

Ulta Beaut
ULTA
y announced in a press release its commitment to foster broader diversity, equity, and inclusion by spending over $25 million to amplify brands, adjust merchandise assortment, promote Black voices, and create welcoming guest and associate experiences. Mary Dillon, CEO of Ulta Beauty, said, “As the country’s beauty retail leader, we believe we have the power to shape how the world sees beauty and as such, we have a responsibility to inspire positive change and drive greater diversity, inclusivity and equity.”

Organizational structure to support initiatives

The company has appointed a diversity and inclusion advisor, Tracee Ellis Ross, CEO and founder, PATTERN Beauty, who will drive accountability

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