There’s been a big shift in the lingerie world in recent years. Now, some of the best lingerie sets on the market hail from women-owned brands, where the male gaze is no longer the main drive behind the designs. Many lingerie brands for women, by women, like Rihanna’s Savage x Fenty, Vogue favorite Araks, or Kim Kardashian West’s Skims prioritize a flattering fit and comfort. Even better, they offer a wide range of sizes and shades of nude.
This Valentine’s Day, treat yourself to a new lingerie set that just feels good, whether you’re wearing it out or under your WFH wardrobe. Here, Vogue breaks down some of the best women-owned lingerie brands—some new, some tried-and-true. Shop the beautiful, confidence-boosting lingerie sets for women, by women that can help put some pep into your step this Valentine’s Day and beyond.
Mary Young’s eponymous brand was founded in 2014 in an