Style Theory wants to build a better fashion future

Chris Halim and Raena Lim. (PHOTO: Style Theory)

Chris Halim and Raena Lim. (PHOTO: Style Theory)

Singaporean fashion rental platform Style Theory, which was established in 2016, is one of Southeast Asia’s largest circular fashion platforms on a mission to reshape women’s relationships with fashion. When Yahoo Life SEA met husband-and-wife Chris Halim and Raena Lim, the force behind the brand at their new showroom, Lim shared, “Personally, I think I’m very motivated to build a better fashion future. I think sustainability is a very big thing for our business, and that’s also something that resonates a lot with me.”

The husband-and-wife team also let on that starting the business was stressful when they first began, even though they were used to each others’ working styles before Style Theory was born. “We have quite clear boundaries at work and for personal life, so that’s helpful,” Lim said.

However, the transition from employee to business owners was a huge

Read More

Build Your Home Fitness Center

Regardless of what you do, regular exercise and bodily activity is the trail to health and well-being. Exercise burns fats, builds muscle, lowers cholesterol, eases stress and anxiety, lets us sleep restfully. In this guide, we match assets to your exercise needs — at every fitness degree. Participants will learn about healthy eating, excessive and low blood sugar, being active, sick day pointers, suggestions for coping with stress, foot care, making weekly motion plans, and how to set small and achievable goals.

  • However, having one of the best workers may current some challenges.
  • I had a profitable liver transplant in January 2016 and upon returning back to Buffalo from Cleveland Clinic I was an eating machine.

Gain the talents to turn into an expert personal coach in the area of interest of your choice. American Fitness Professionals & Associates provides complete packages designed by consultants, that provides you with the … Read More

How to Build Customer Loyalty: A Guide for Beauty Brands | BoF Professional, The Business of Beauty, News & Analysis

Beauty customers can be fickle.

The pandemic has created new opportunities for many makeup and skin care brands as online sales have surged. But keeping those new consumers is harder than ever. Amid a constant flow of new products, shoppers are being trained to look out for the next big thing instead of developing beauty routines that might last a lifetime.

The average customer retention rate for beauty brands is about 23 percent, or 1.6 orders per customer, according to a report by data analytics company Metrilo.

“The competition is increasing,” said Michael McNeil, Huda Beauty’s senior vice president of global marketing and communications. “Another eyeshadow palette is a click away — and it’s still great quality, it’s another wonderful brand.”

The brands poised to succeed put a premium on loyalty, even if the odds are stacked against them. BoF spoke to brands, retailers and experts about how to keep

Read More