Walmart hires fashion designer, Project Runway judge Brandon Maxwell

Walmart has hired Brandon Maxwell as creative director of its elevated fashion brands.

Walmart

Walmart wants to make a name for itself in fashion. It has tapped Brandon Maxwell, a designer who dresses celebrities from Lady Gaga to Michelle Obama, to raise its reputation.

Maxwell will oversee the discounter’s elevated brands, Scoop and Free Assembly, as creative director. The 36-year-old designer lives in New York City. He has been a judge on Bravo’s “Project Runway” and designs a luxury label sold by retailers like Neiman Marcus with items that cost hundreds or thousands of dollars apiece.

By working with Walmart, however, Maxwell said he can fit more budgets and reach more shoppers — including friends and family in his hometown of Longview, Texas. His first full collections will be available in spring 2022.

“I’m not a person who believes that fashion is just something on the surface. I believe it

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Brandon Maxwell Spring-Summer 2021 Review

Brandon Maxwell is a fashion outsider. Kind of. Beyond an A-list clientele that boasts every style star from Michelle Obama to Sarah Paulson, the self-proclaimed homebody grew up working in his grandmother’s clothing shop and dutifully watching his mother put on lipstick while he “sat in awe as a young gay kid from Texas who loved pageants.” He’s likable to a tee, which makes him a delight as a judge on Project Runway and beloved by aspiring students on his growing YouTube channel. His clothes speak volumes, literally—queue up Lady Gaga’s Matryoshka doll moment at the 2019 Met Gala—but also, often, in whispers.

The quiet power of his brand is bold, never gimmicky. Yes, his clothes are glamorous, but they lack the arrogance typically associated with the industry, even if his gowns explode in fuchsia satin and Bella Hadid closes the show. With a penchant for shape, form,

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