Jimmy Choo, one of the most famous footwear designers in the world, is setting up his own fashion university, an academy in London which will help to train the next generation of fashion talent.



a man in a suit standing in front of a window: The footwear designer hopes to inspire and educate the next generation of fashion talent


© Courtesy of Jimmy Choo
The footwear designer hopes to inspire and educate the next generation of fashion talent

The JCA / London Fashion Academy will open its doors this September, becoming the newest university in the UK that is dedicated to fashion. Its point of difference, however, will be in how it combines traditional teaching with a more entrepreneurial focus, aiming to help equip students with the skills, knowledge and resources needed in order to create successful fashion labels.

“The Academy has been years in planning, so we are delighted to be opening its doors this September,” Choo, who is a trained professor, said in a statement. “London is a global fashion hub and has created many of the world’s most exciting and ground-breaking designers.”

“Rarely though do these designers leave higher education armed with the combined knowledge, skills and resources needed to create, launch and build brands successfully on the global stage. The Academy will help bridge those gaps and truly nurture internationally-focused and highly entrepreneurial design talent.”

Gallery: Dress Hire: The 7 Best Fashion Rental Sites In The UK (ELLE (UK))

a woman in a red dress talking on a cell phone: Winner of the London Luxury Think Tank Sustainable Startup award, HURR is the UK's first peer-to-peer clothing rental service - which means the clothes are from people's personal wardrobes. Specialising in those oh-so-now mid-range and luxury brands (think Rixo, Ganni, Molly Goddard and Rejina Pyo), the 5,000-member-strong (and growing) platform gives renters and rentees a personalised and safe place to both make money and feel good without breaking the bank and planet.'HURR is based on creating accessibility and a route to luxury fashion for a mainstream market.' CEO and co-founder of HURR Victoria Prew explained.

The university will be situated in Mayfair and will be housed in a Grade I listed property. You can find out more about the courses on offer and how you can apply, here.

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