5 Snowboarding Trends From Olympian Chloe Kim

Just in case you somehow have yet to hear the name Chloe Kim, let me fill you in. Kim is a two-time Olympic gold medalist who’s broken countless records, including being the youngest person to win a gold medal in the halfpipe at just 17. She’s been snowboarding since she was 4, and on top of that, she is already becoming a budding fashion girl. Kim attended her first Met Gala this year along with several red carpets, so it’s safe to say that she knows a thing or two about how to look cool on and off the mountain.

In fact, you could say that Kim is somewhat of an expert on the topic now that she’s added designer to her résumé with the launch of her namesake snow collection for Roxy, a brand she’s been the face of for the past three years. I got the unique chance to hit the slopes with Kim and the Roxy team last week during a trip to Aspen, so when I sat down with her to chat about all things snowboarding style, she clued me into five big themes, most of which were top of mind for Kim on the Roxy design floor.

Ahead, read excerpts from our interview, and further down, get your download on the ski and snowboard trends that will dominate on slopes everywhere this winter.

Why Roxy? What is it about the brand that you were drawn to?

I loved the idea of being with a female-led brand. You know, “for women, by women.” That’s where I want to be.

What does the brand relationship mean to you now, three years later?

So much. They’ve just given me so many amazing opportunities, like allowing me to design my own collection and so much more. It’s just been such an amazing relationship because it’s something I’ve dreamt of doing for so long. I’ve always been such a fan of Roxy because they have [Olympic snowboarder] Torah Bright as an ambassador, and she was my role model when I was a kid.

Was this collection with Roxy your first foray into designing? 

Yeah, I think I’ve really only designed with Oakley. And it’s so much fun designing a goggle, but it’s on your face. I feel like outerwear was always so much more important to me. Obviously, I want to look cute when I’m on the mountain. When I’m doing tricks, I want people to be like, “Damn, she’s hot.” So I gotta look hot.