Last week, Reformation dropped 70 new products on its site, a regular refresh designed to keep consumers coming back to buy more.
The high stakes balancing act is becoming increasingly pressing as the LA-based brand continues to grow. This week it’s launching a new set of sustainability commitments in a bid to convince sceptics that it can successfully sustain a climate-friendly spin on an old-school business model.
The company built its business on the promise of cute, but environmentally-responsible style, even coining a tongue-in-cheek tagline suggesting the only thing more sustainable than Reformation’s clothing is a birthday suit.
The high stakes balancing act is becoming increasingly pressing.
But its growing volumes and fast-paced production have raised questions about whether it