Not so fast! Supply bottlenecks strain fashion chains By Reuters

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© Reuters. FILE PHOTO: A model walks on an in-house catwalk at the headquarters of British online fashion retailer ASOS in London, Britain, April 1, 2014. REUTERS/Suzanne Plunkett//File Photo

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By James Davey and Lisa Baertlein

LONDON/LOS ANGELES (Reuters) – Supply bottlenecks, slower product deliveries and higher freight and labour costs risk shifting the fast fashion industry into the slow lane, as shown this week by British online fashion retailer ASOS (LON:).

A business model that aims to bring new styles into stores every three or so weeks and where shoppers expect to see fresh, reasonably priced merchandise on each visit is discovering its limitations.

“When it comes to fast fashion, it’s all about being first to market,” said Gus Bartholomew, CEO and co-founder of SupplyCompass, a London-based firm that specialises in product development and delivery software for fashion brands.

“What we’re seeing with most brands is that they’re

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