Celeste Barber Signs as Face of Australia’s MCoBeauty

SYDNEY — Celeste Barber is about to inject some humor into the beauty business.

WWD can reveal that the Australian comedian is the latest ambassador for MCoBeauty, which was launched in April 2016 by Innovative Brands Group, the Sydney-based parent of Australian beauty company ModelCo, as ModelCo’s diffusion line.

Vegan-certified and cruelty-free, all of MCoBeauty’s 150 products retail for under 30 Australian dollars or $23 at current exchange. They include a number of affordably priced imitations of cult prestige beauty products such as Kevyn Aucoin’s The Volume Mascara and Tarte Cosmetics’ Shape Tape Concealer, which retail for 45 Australian dollars or $34 and 42 Australian dollars or $32, respectively, at Sephora in Australia. McCo Beauty’s “dupes” of the latter are its bestselling XTendLash Mascara and the new Instant Camouflage & Contour Concealer, which sell for 17 and 18 Australian dollars or $13 and $14.

To be shot in

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