Digital Runway Shows Putting a Premium on Model Performers

No seat assignment, no problem. In the digital fashion era, watching runway collections is as easy as channel surfing (sofa and sweats, optional).

On Tuesday, Stuart Vevers is taking the concept literally, premiering a TV-themed “Coach Forever” fall collection with an all-star cast that includes Jennifer Lopez, Michael B. Jordan, Megan Thee Stallion, Kaia Gerber, Hari Nef, TikTokker Wisdom Kaye, musician Jon Batiste and more in short videos that will channel surf genres and references to Coach’s pop culture history.

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“To make images and film come alive you need personality and character, it’s not just about recording the look, it’s about bringing the attitude,” said Vevers.

The pandemic shift to digital fashion shows has put a premium on models who are personalities and performers (hello, Ella Emhoff at Proenza Schouler), harking back to Halston’s 1970s heyday, when he used Andy Warhol star Pat Ast

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6 Reasons Why Digital Formats & Fashion Films At The LFW 2020 May Be A Blessing In Disguise

People who follow fashion and style trends in India will know just what kind of a hallmark of an event the Lakme Fashion Week is

This year, though, things looked rather bleak and for good reasons. There is the pandemic, of course, but there is also the economic slowdown that we’re going through.

Hardik Pandya standing on a stage: LFW 2020: Why Fashion Films Are The Future

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LFW 2020: Why Fashion Films Are The Future

© Instagram/lakmefashionwk

In this regard, a digital, or rather a ‘phygital’ event makes more sense. But, it is not just the COVID pandemic that makes digital formats and fashion films more lucrative.

Vicky Kaushal wearing a suit and tie: LFW 2020: Why Fashion Films Are The Future

© Provided by MensXP
LFW 2020: Why Fashion Films Are The Future

© Instagram/lakmefashionwk

Here are 6 ways, that fashion films, and digital formats may be a blessing in disguise, and perhaps, just what the fashion industry in India needed:

1. A Step Towards The Future

a man standing in front of a television: LFW 2020: Why Fashion Films Are The Future

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LFW 2020:

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Hybrid Paris Fashion Week, both physical and digital, begins


Fashion lovers strike a pose after Dior’s Spring-Summer 2021 fashion collection presented Tuesday, Sept. 29, 2020 during the Paris fashion week.


Christian Dior on Tuesday was the first major fashion house to stage a traditional ready-to-wear runway show in Paris since the coronavirus pandemic hit in March.

The show headlined the first full day of a hybrid-style Paris Fashion Week. A giant “DIOR”-emblazoned white annex in the chic Tuileries Gardens stood against the backdrop of the Eiffel Tower, hazy in the drizzle.

Guests were unusually relaxed, with some fashion editors commenting that it was because they had not just flown in, exhausted, from a week of covering Milan. Italy had restricted travelers coming from Paris due to the virus. At Dior, many of the Asian and American editors were missing, making this season a largely European affair. .

Paris, like Milan, is trying to kick off

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August Getty Creating Virtual Couture World With London’s Institute of Digital Fashion

August Getty’s couture is going virtual with the help of a new digital fashion shop, the Institute of Digital Fashion in London.

Created by Leanne Elliott Young, founder of creative hub CommuneEast, and Cattytay, founder of the Digi-Gxl network of women, trans and nonbinary 3-D artists, the company aims to animate the tactile vision and creativity of designers with AR and VR, while thinking about ways to push inclusivity, diversity and sustainability in fashion.

Their first high-profile client is the Los Angeles-based designer, whose eveningwear has been worn by sister-in-law Gigi Gorgeous, as well as by Kim Kardashian West, Paris Hilton, Miley Cyrus and Katy Perry.

Cattytay and her “digital atelier” are building an online world called Tinnitus, similar to a gaming world, in which Getty will debut his new collections.

“I have always had a love/hate relationship with fashion shows and presentations because it’s been difficult to

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