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6 Reasons Why Digital Formats & Fashion Films At The LFW 2020 May Be A Blessing In Disguise

Jaime E. Love

People who follow fashion and style trends in India will know just what kind of a hallmark of an event the Lakme Fashion Week is. 

This year, though, things looked rather bleak and for good reasons. There is the pandemic, of course, but there is also the economic slowdown that we’re going through.



Hardik Pandya standing on a stage: LFW 2020: Why Fashion Films Are The Future

© Provided by MensXP
LFW 2020: Why Fashion Films Are The Future


© Instagram/lakmefashionwk

In this regard, a digital, or rather a ‘phygital’ event makes more sense. But, it is not just the COVID pandemic that makes digital formats and fashion films more lucrative.



Vicky Kaushal wearing a suit and tie: LFW 2020: Why Fashion Films Are The Future

© Provided by MensXP
LFW 2020: Why Fashion Films Are The Future


© Instagram/lakmefashionwk

Here are 6 ways, that fashion films, and digital formats may be a blessing in disguise, and perhaps, just what the fashion industry in India needed:

1. A Step Towards The Future



a man standing in front of a television: LFW 2020: Why Fashion Films Are The Future

© Provided by MensXP
LFW 2020:

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Hybrid Paris Fashion Week, both physical and digital, begins

Jaime E. Love
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Fashion lovers strike a pose after Dior’s Spring-Summer 2021 fashion collection presented Tuesday, Sept. 29, 2020 during the Paris fashion week.


Francois Mori

AP

PARIS

Christian Dior on Tuesday was the first major fashion house to stage a traditional ready-to-wear runway show in Paris since the coronavirus pandemic hit in March.

The show headlined the first full day of a hybrid-style Paris Fashion Week. A giant “DIOR”-emblazoned white annex in the chic Tuileries Gardens stood against the backdrop of the Eiffel Tower, hazy in the drizzle.

Guests were unusually relaxed, with some fashion editors commenting that it was because they had not just flown in, exhausted, from a week of covering Milan. Italy had restricted travelers coming from Paris due to the virus. At Dior, many of the Asian and American editors were missing, making this season a largely European affair. .

Paris, like Milan, is trying to kick off

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August Getty Creating Virtual Couture World With London’s Institute of Digital Fashion

Jaime E. Love

August Getty’s couture is going virtual with the help of a new digital fashion shop, the Institute of Digital Fashion in London.

Created by Leanne Elliott Young, founder of creative hub CommuneEast, and Cattytay, founder of the Digi-Gxl network of women, trans and nonbinary 3-D artists, the company aims to animate the tactile vision and creativity of designers with AR and VR, while thinking about ways to push inclusivity, diversity and sustainability in fashion.

Their first high-profile client is the Los Angeles-based designer, whose eveningwear has been worn by sister-in-law Gigi Gorgeous, as well as by Kim Kardashian West, Paris Hilton, Miley Cyrus and Katy Perry.

Cattytay and her “digital atelier” are building an online world called Tinnitus, similar to a gaming world, in which Getty will debut his new collections.

“I have always had a love/hate relationship with fashion shows and presentations because it’s been difficult to

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