At the Venice Film Festival the actor Tilda Swinton pulled out an ornate gold design face mask and wore it on the red carpet, just like she would have with a statement clutch bag or a must-have piece of jewellery.
The mask was not entirely pandemic-approved – on Instagram the designer James Merry said the custom-made piece was inspired by “stingray skeletons, seaweed and orchids” – but it was symbolic of a bigger shift: the world of high fashion is finally allowing itself to embrace the coronavirus face mask.
Last week also saw Lady Gaga light up the static VMA awards show with a parade of highly fashion-conscious masks. There was the bubblegum pink one from Cecilio Castrillo (a muzzle which resembled the facehugger from Alien), a horned one from Lance Victor Moore, a futuristic one designed by Smooth Technology and then when accepting an award