Digital Runway Shows Putting a Premium on Model Performers

No seat assignment, no problem. In the digital fashion era, watching runway collections is as easy as channel surfing (sofa and sweats, optional).

On Tuesday, Stuart Vevers is taking the concept literally, premiering a TV-themed “Coach Forever” fall collection with an all-star cast that includes Jennifer Lopez, Michael B. Jordan, Megan Thee Stallion, Kaia Gerber, Hari Nef, TikTokker Wisdom Kaye, musician Jon Batiste and more in short videos that will channel surf genres and references to Coach’s pop culture history.

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“To make images and film come alive you need personality and character, it’s not just about recording the look, it’s about bringing the attitude,” said Vevers.

The pandemic shift to digital fashion shows has put a premium on models who are personalities and performers (hello, Ella Emhoff at Proenza Schouler), harking back to Halston’s 1970s heyday, when he used Andy Warhol star Pat Ast

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Copenhagen Fashion Week Fall/Winter 2021 Shows

It is weird to think that it has been a year since COVID-19 dramatically changed our lives, and looking back, physical fashion shows seem to be a thing of the past. As fashion month kicks off in Copenhagen, labels have all been forced to go digital, showcasing their upcoming Fall/Winter 2021 collections through video, photography and other mediums.

Copenhagen Fashion Week has just come to a close, and in case you missed it, we’ve compiled a selection of shows to look back on. With collections from GANNI, Holzweiler, Baum Und Pferdgarten and more, CPHFW proved that not even a pandemic will stop the Danish labels from creating magic.

Take a look at our favorite shows below, and stay tuned as Stockholm Fashion Week kicks off.

ROTATE Birger Christensen

ROTATE Birger Christensen has quickly become one of the most exciting labels in Copenhagen, and it is fronted by co-creative directors Thora

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Woman shows off B&M haul so big it filled FOUR trolleys (& there’s some essential cleaning sprays buried at the bottom)

WE’VE all popped out for a pint of milk or a pair of socks, only to return home hours later laden with shopping bags. 

You get distracted by offers, sale items and must-have goodies when wandering the aisles – particularly in B&M. 

A woman revealed she popped into B&M for some cleaning products


A woman revealed she popped into B&M for some cleaning products

The department store is infamous for seeing shoppers nip in for one item, then leave with half the shop in their trolley. 

And that’s exactly what happened to one woman, who popped into her local B&M for cleaning supplies – and walked out with four trolley’s worth of stock. 

The woman went shopping with her mum, who filmed her mountain of goodies in the carpark. 

Her mum shared the clip to TikTok, saying: “When you go shopping to B&M with your shopaholic daughter.”

She ended up coming out with four trolley's worth of items


She ended up coming out with four trolley’s worth of items
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Highlights from this week’s couture shows

If the ready-to-wear shows are about selling product, Paris’ haute couture shows, staged each year in January and July, are about selling the dream. During the Spring-Summer 2021 season, which took place from January 25 to 28, the few designers working in this rarefied space once again came together — this time, virtually — to parade their most fantastical designs.

Kate Moss standing in front of a building: Kate Moss and her daughter Lila Grace Moss were part of the star-studded group of models presenting Kim Jones' debut Fendi collection.

© Stephane de Sakutin/AFP/Getty Imagane
Kate Moss and her daughter Lila Grace Moss were part of the star-studded group of models presenting Kim Jones’ debut Fendi collection.

While the theatrical collections typically include elaborate runway productions, world-building has become more challenging due to the restrictions of the coronavirus pandemic — but not impossible. This season, a number of designers found ways to awe through the computer screen alone.

Below are this week’s standout moments.

A look from Dior's Spring-Summer 2021 haute couture collection.

© Christian Dior
A look from Dior’s Spring-Summer 2021 haute couture collection.

Kim Jones brings the

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