The Olsen twins are hands-down the fashion icons of the millennial generation. From Full House to New York Minute and The Row, Mary-Kate and Ashley have kept long-standing fans and fashion enthusiasts entranced for three decades and counting. Against many odds, the duo flipped their child stardom into one of the most aspirational and deeply coveted American fashion labels in recent memory, all by virtue of their diligence, business-savvy ways and, of course, their style.
While Mary-Kate and Ashley have gone through phases of boho-glam, goth, high glamour and minimalism, their sartorial predilections are characterised by a love of experimentation. The Olsen twins have defined and redefined some of the biggest trends of the noughties and 2010s, championing overarching themes (vintage clothing and staple-dressing) as well as garments that are now synonymous with the era (Balenciaga’s city bag, leggings, oversized everything).
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