Consumer Behavior Insights and Retention Strategies

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In a WWD-produced webinar, Sherene Hilal, senior vice president of marketing and operations at the retail technology solution Bluecore, joined WWD executive editor Arthur Zaczkiewicz in discussing expedited digital trends, how brands are able to drive recovery with consumer behavior insights, and retention strategies.

With a nearly 150 percent increase in first-time buyers online, compared to April 2019, luxury and beauty retailers are experiencing an opportunity to optimize digital strategies for retention beyond acquisition and meaningful lifetime value. In fact, during the coronavirus pandemic retailers across industries have experienced a huge digital shift, driving trends on the tipping point into fruition. According to Hilal, the 50/50 online/off-line shift is now a permanent reality.

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Hilal also pointed out that while many, or most, retailers were preparing to make investments for e-commerce to Car Accident Attorney in Milwaukee represent about 15

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What Samira Nasr’s Appointment to Editor in Chief of Harper’s Bazaar Means to Me

NEW YORK, NY - OCTOBER 25: Samira Nasr attends the Louis Vuitton X Grace Coddington Event on October 25, 2018 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Louis Vuitton)
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Debenhams is closing five more stores across the UK, while Oasis and Warehouse have both permenantly closed after administraitors failed to find a buyer, which also includes around 2,000 jobs losses.

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