6 Danish Beauty Brands to Know, Just in Time for Copenhagen Fashion Week

The Danish beauty market has long emphasized the importance of a less-is-more aesthetic, embracing natural ingredients like the complexion-boosting potential of acai years before the berry became de rigueur in breakfast bowls, and elegant if efficient packaging. (No surprise, as this is the same country from which design geniuses such as Arne Jacobsen, Georg Jensen, and Hans Wegner hailed.)

While many of these cosmetic companies have yet to make waves stateside—save one all-day moisturizing lip balm that goes on white but leaves a matte, almost-powdery finish—that’s about to change. Boutique brands are churning out coffee-infused eye oils; display worthy dry brushes; subtle self-tanners meant to blend in, not stand out; and more. As the fashion flock eyes the latest sartorial creations the City of Spires has to offer next week, here’s a look at a few of the great Danes of skin care and makeup.

Frama

The minimalist-minded

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Jason Wu Beauty Target 2021: Runway-Inspired Products Under $20

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Renowned fashion designer Jason Wu is no stranger to Target collabs. In 2011, Wu dropped a limited-edition apparel collection for the retailer that sold out in less than twenty-four hours. Now, the runway maven has returned to the mass market retailer, but with something a bit different.  In January, Wu joined forces with NYX Professional Cosmetics founder Toni Ko to drop his bespoke (and this, time permanent) Jason Wu beauty collection at Target, bringing his runway sensibility to the beauty arena — and at accessible price points to boot. “My brand is associated with the runway, which all requires makeup and hair looks. Beauty is such an important aspect of our industry and is vital in completing a runway look so this just seemed like the natural next step for me,” Wu tells StyleCaster.

As a leading designer who’s dressed the likes of Jessica Alba,

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How to Build Customer Loyalty: A Guide for Beauty Brands | BoF Professional, The Business of Beauty, News & Analysis

Beauty customers can be fickle.

The pandemic has created new opportunities for many makeup and skin care brands as online sales have surged. But keeping those new consumers is harder than ever. Amid a constant flow of new products, shoppers are being trained to look out for the next big thing instead of developing beauty routines that might last a lifetime.

The average customer retention rate for beauty brands is about 23 percent, or 1.6 orders per customer, according to a report by data analytics company Metrilo.

“The competition is increasing,” said Michael McNeil, Huda Beauty’s senior vice president of global marketing and communications. “Another eyeshadow palette is a click away — and it’s still great quality, it’s another wonderful brand.”

The brands poised to succeed put a premium on loyalty, even if the odds are stacked against them. BoF spoke to brands, retailers and experts about how to keep

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Priyanka Chopra Jonas implores fashion and beauty brands to reduce their carbon footprint

Priyanka Chopra Jonas has called on fashion and beauty brands to take “responsibility” for the waste they create.



Priyanka holding a sign posing for the camera: Priyanka Chopra Jonas


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Priyanka Chopra Jonas

The ‘Baywatch’ actress – who was recently named an Ambassador for Positive Change by The British Fashion Council – is set to launch her own haircare brand, Anomaly, at budget superstore Target on February 1, and explained that she decided to create the products because she saw a “gap” in the market for a haircare brand that is both sustainable and affordable.

Priyanka recalled how growing up all of the best hair products were really expensive, while she insisted she’s always been conscious of how much she consumes.

She said: “I have a really important relationship with my hair.

“I remember when I used to go to buy shampoo as a 15, 16 year old, just about discovering my teenage vanity at that point, all the

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