The Danish beauty market has long emphasized the importance of a less-is-more aesthetic, embracing natural ingredients like the complexion-boosting potential of acai years before the berry became de rigueur in breakfast bowls, and elegant if efficient packaging. (No surprise, as this is the same country from which design geniuses such as Arne Jacobsen, Georg Jensen, and Hans Wegner hailed.)
While many of these cosmetic companies have yet to make waves stateside—save one all-day moisturizing lip balm that goes on white but leaves a matte, almost-powdery finish—that’s about to change. Boutique brands are churning out coffee-infused eye oils; display worthy dry brushes; subtle self-tanners meant to blend in, not stand out; and more. As the fashion flock eyes the latest sartorial creations the City of Spires has to offer next week, here’s a look at a few of the great Danes of skin care and makeup.